First aid marketing exercise requires analysis 4

It is common to use a self-commissioned survey to market one’s services but sometimes the evidence does not support some of the marketing statements. The latest survey by St John Ambulance is a good example of this.

According to St John Ambulance’s media release on 13 March 2013:

“Only 13 per cent of Australian workplaces know how to keep their employees safe according to new research released … by … St John Ambulance Australia.”

Cover of First aid in the workplace - code 2012This is reworded in the report (page 2) as

“…only 13% of Australian businesses are compliant with the new [First Aid in the Workplace Code of Practice]’s requirements…”

The survey sample does not support the generalisations above. More…

Risks of taking bullying or harassment directly to the Courts 10

Seeking justice through the court system is everyone’s right but sometimes court action is more newsworthy than normal and sometimes the media is used in conjunction with legal actions.  Either way, any court action, particularly on personal matters such as sexual harassment or workplace bullying will be a stressful activity. The workplace safety context of a recent political scandal in Australia involving the Speaker of the House of Representatives  Peter Slipper, and an employee, James Ashby, have not been discussed.  A summary of, or commentary on, the Ashby/Slipper scandal can be found HERE.

The judgement by Justice Steven Rares in the December 2012 legal proceedings of Ashby v Commonwealth of Australia (No 4) [2012] FCA 1411, provides a salient lesson for those considering taking legal action over a work-related issue, such as sexual harassment, workplace bullying or other psychosocial matter.

Ashby-Slipper and OHS

The Ashby-Slipper sexual harassment proceedings have a legitimate OHS context, reminiscent of the 2009 political scandal involving Godwin Grech. Although occupational health and safety was not overtly stated by Justice Rares it is briefly discussed in the judgement. It is useful to consider these matters in a similar context to recent issues on workplace bullying. More…

2012 in review – SafetyAtWorkBlog 2

The WordPress.com stats helper monkeys prepared a 2012 annual report for this blog.

Here’s an excerpt:

19,000 people fit into the new Barclays Center to see Jay-Z perform. This blog was viewed about 150,000 times in 2012. If it were a concert at the Barclays Center, it would take about 8 sold-out performances for that many people to see it.

Click here to see the complete report.

Safety and productivity links at risk from ill-informed ridicule and media beat-up 7

Yesterday Australia’s Fairfax Media reported on a “policy” supposedly being applied in the Western Australia resources sector by Chevron Australia that requires workers to stand, rather than sit, for the purposes of increasing productivity.  The initiative has been roundly ridiculed by various political and social commentators, including the Minister for Workplace Relations, Bill Shorten. However few have mentioned that the actions by the “policy” may be in line with recent OHS guidance issued by an Australian government safety authority, Comcare, or that the Victorian Government has granted $A600,000 for research into the use of standing workstations.

SafetyAtWorkBlog has been informed that Chevron has had no role in the production of the “leaked memo” and that this memo is likely to be notes and verbal advice provided at a low-level on a worksite and even simply as part of a regular toolbox meeting.  Fairfax Media is unfairly linking two disparate issues, dragging in Chevron who is not involved with the information and potential damaging valid safety information through unjustified ridicule. More…

One quad bike manufacturer seizes the day on safety 1

Since the quad bike safety roundtable a couple of months ago, the safety debate about quad bikes has been quiet however, the issue has lost little of its topicality.  On 5 December The Weekly Times again devoted its front page, and editorial, to quad bike safety.

The newsworthiness stems from quad bike manufacturer, CFMoto offering

“…the Quadbar device through its dealership across Australia, conceding crush protection for ATVs was “inevitable”.” (link added)

This is a noticeable break from the other motorcycle manufacturers represented in Australia by the Federal Chamber of Automotive Industries (FCAI).  Contrary to the FCAI comments in the article, CFMoto is not a backyard manufacturer.  According to its website profile:

“CFMoto’s ATV and UTV range has been the second largest selling throughout much of Europe for the reporting period between the January ’08 and June ’10. And since arriving in Australia has become the fastest growing ATV brand in Australia!” More…

Devil’s Dust – Australian movie on asbestos and corporate morality 7

On November 11 and 12 2012, the Australian Broadcasting Corporation will broadcast “Devil’s Dust”, a two-part movie about asbestos in Australia.  This is not a documentary on asbestos-related diseases.  It follows the story of investigative journalist Matt Peacock from the 1970s to the present day in parallel with the corporate machinations of James Hardie Industries and its former CEO, John Reid and the life, times and death of Bernie Banton.

To many Australians, bits and pieces of each of these narrative streams will be familiar but Devil’s Dust illustrates the moral linkages between these streams leading to a powerful story of corporate greed, strength of character and man’s inhumanity to man.  The workplace safety context of Devil’s Dust is obvious – ignoring or hiding information about harm to workers, the management of many workplace risks through allowances and “danger money”.

The television production values depict the times perfectly and for those who know of the asbestos risks, particularly readers of Matt Peacock’s book “Killer Company” which inspired the movie, the opening few seconds summarise major issues in the asbestos story – sacks of asbestos on a truck, cigarette smoking and dust being bashed from work clothes.  Later in the first part, other issues are touched on – the washing of asbestos-contaminated work clothes by wives, asbestos in trains, asbestos in carpet underlay and asbestos used as road toppings. More…

SafetyAtWorkBlog gains a 2012 top blog honour 6

SafetyAtWorkBlog is proud to accept the honour of being one of the 2012 honorees of LexisNexis’ Top 25 Blogs for Workers’ Compensation and Workplace Issues. According to Lexis Nexis’ website:

“For a number of years now, Australian editor Kevin Jones has been writing and compiling an excellent mix of “news, commentary and opinion” on workplace safety and health in “the Land Down Under.” Aided by several other contributors, Jones offers timely and interesting entries that should interest workers’ compensation professionals in North America, as well. The blog takes a broad and thoughtful swath.”

We strongly recommend that SafetyAtWorkBlog readers look at the other honorees for 2012.

Thank you to all our readers and contributors. We hope to continue for some time.

Kevin Jones

Shit safety campaign launched in Australia 4

On September 5 2012, the Tasmania Minister for Industrial Relations, David O’Byrne launched a new campaign to encourage businesses to prepare for new Work Health and Safety laws.  The name of the campaign is “OH S…”.

O’Byrne’s media release explains the campaign:

“OH S… is the understandable gut reaction of any worker, manager or business owner when they hear there’s been an accident in the workplace… This campaign uses that first reactionary moment to try and promote how workplaces can be proactive on work health and safety.”

It is reminiscent of the famous line by Bill Cosby when describing a car accident and a driver’s reaction:

“First you say it, then you do it”.

The wisdom of this campaign is questionable.  There could be a range of responses created in the media by various comedians, all to do with safety and shit, such as:

“Make the job safe, move that shit”.

“Don’t be a shithead with safety”.

“The top three priorities of this company is Safety First, Safety Second and Safety Turd”.

Bringing shit into the concept of safety is a challenge and could offend some of the old-guard that sees OHS as sacrosanct.  But it could be that such an advertising strategy for workplace safety is necessary.   More…

New anti-bullying campaign launched 2

Brodies’ Law concerning workplace bullying is set to gain more media attention today as the Victorian Attorney-General, Robert Clark, launches a new anti-bullying campaign.

The campaign has been pushed for by the parents of Brodie Panlock, Damien and Rae, and was whispered about at recent public hearings into workplace bullying.  However, the media campaign gained a shaky start on the ABC from psychologist Evelyn Field.  Her interview, which was videoed, appears almost off-topic and never gains the gravitas the subject of workplace bullying deserves.  The ABC may be partly at fault here by choosing Evelyn Fields instead of the Attorney-General or Brodie’s parents.

The media release of the Attorney-General (not yet available online) states that the ‘Take a stand against bullying’ campaign

“… will see information about bullying and Brodie’s Law distributed to more than 8,000 schools, workplaces and police stations across Victoria.”

When one considers the number of schools, workplaces and police stations in Victoria, 8,000 is not a lot.  Victoria Police has been very supportive of Brodie’s Law and the Panlock family and have produced a terrific Youtube video to explain the law.  It is far more effective than other attempts to explain the law. More…

WorkSafe’s approach to marketing safety to teenagers revealed 1

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time.  WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.

WorkSafe Young Workers Campaign

A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.

“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”

“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”

The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements.  These details illustrate some of the marketing thinking of WorkSafe. More…