Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time. WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.
A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.
“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”
“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”
The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements. These details illustrate some of the marketing thinking of WorkSafe. More…