A bright new book on safety communications

Australian marketer and communicator, Marie-Claire Ross, has moved from video to print with a new book called “Transform Your Safety Communication“.  The book  approaches safety communications from the marketing perspective and provides a terrific primer in how to write about workplace safety effectively.

Marie-Claire Ross writes that

“Too often, safety professionals are taught about compliance, but not the right skills to influence and engage others.” (page 12)

This is not a deficiency of just the OHS academia.  Such a statement would equally apply to most professions.  Commercial communication skills, those required other than for essays, assignments and theses, are rarely included in any curriculum other than journalism and marketing.  As such, this book is likely to have benefits way beyond the safety profession. Continue reading “A bright new book on safety communications”

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