“Homecomings” safety ads reach the US

As mentioned last month in SafetyAtWorkBlog, the Victoria-designed “Homecomings” advertisements are to be launched on United States television.  The Department of Labor & Industries for Washington State announced the ads on 19 May 2009.  According to the DL&I media release “These ads are particularly effective at bringing home the importance of safety in the workplace and … Continue reading ““Homecomings” safety ads reach the US”

More than warm lettuce needed on Industrial Manslaughter laws

Applying the most effective way to have companies comply with their occupational health and safety (OHS) obligations has been debated in Australia and elsewhere for years.  The issue will arise again in 2019 and in relation Industrial Manslaughter laws as Australian States have elections, or the political climate suits. There are several elements to the …

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Suicide and OHS media campaigns should achieve tangible outcomes

The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted.  Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as Are you aware of WorkSafe? What does WorkSafe do? When we mention WorkSafe to you, what …

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Can flexible work arrangements apply in the construction sector?

On 30 October 2017, the Safety Institute of Australia and RMIT University held their annual OHS Construction Forum.  This year’s theme was flexible working arrangements – a brave choice that did not really work but was indicative of safety in the construction industry generally. Several speakers discussed well-being generally and how flexible working arrangements were …

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Marnie Williams talks of farm safety, responsibility and a radical future

WorkSafe Victoria’s Executive Director, Health and Safety , Marnie Williams, has had a horrid week. Last Saturday, while being ill with a cold, she stood in for the Victorian Industrial Relations Minister at a Migrant Worker Forum, at which she was asked “what you gonna do about it?”. However she continues to make herself available, …

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The challenge of marketing workplace safety

Safe Work Australia (SWA) has formally launched National Safety Month.  National Safety Month has existed for many years and is ostensibly a marketing exercise about workplace safety. As such it is worth looking briefly at the marketing of occupational health and safety (OHS) messages. Campaigns can work well when there is a trusted and high-profile … Continue reading “The challenge of marketing workplace safety”

“Safety” deserves to be supported not replaced or rephrased

SafetyAtWorkBlog has written previously that the term “safety” seems to have fallen out of favour with some preferring terms such as “zero harm”. In November 2012 I wrote: “In some ways, “safety” has become an ineffective term, even a negative term in some areas. It is understandable that some companies and safety professionals would wish … Continue reading ““Safety” deserves to be supported not replaced or rephrased”