“Safety” deserves to be supported not replaced or rephrased

SafetyAtWorkBlog has written previously that the term “safety” seems to have fallen out of favour with some preferring terms such as “zero harm”. In November 2012 I wrote: “In some ways, “safety” has become an ineffective term, even a negative term in some areas. It is understandable that some companies and safety professionals would wish … Continue reading ““Safety” deserves to be supported not replaced or rephrased”

Lessons for Australia from UK assault on OHS red tape

The chase for government and corporate effectiveness and productivity increases through cutting “red tape” has, historically, had dubious longterm benefits. The attack on the red tape of occupational health and safety (OHS) has been brutal in the United Kingdom and has occurred with an unforgiving, and misguided, tabloid media.  Some in the UK media have been pointing out … Continue reading “Lessons for Australia from UK assault on OHS red tape”

WorkSafe Victoria tries humour in safety advertising

For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker.  The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate. It is refreshing for an OHS regulator to … Continue reading “WorkSafe Victoria tries humour in safety advertising”

Safety posters about the reality of safety

Recently a colleague was asking why there was no reality in many of the workplace safety posters.  Many countries are continuing with confronting campaigns or workplace injuries and fatalities but it is easy to suffer from graphic “fatigue” and a new approach is required.  Part of this cycle has resulted in WorkSafe Victoria’s successful Homecomings campaign but even that campaign has … Continue reading “Safety posters about the reality of safety”

WorkSafe tries new twist on OHS ads

On 2 January 2011, WorkSafe Victoria launched a new advertisement that presents a new twist on their “homecoming” campaign.  It focuses on the “door knock” – a process many police dread where they must inform the family of the death of a relative. The ad is a fresh and new dimension on the long-running OHS … Continue reading “WorkSafe tries new twist on OHS ads”

Powerful OHS stories on YouTube

Yossi Berger recently criticized the award-winning “Homecoming” ads of WorkSafe that have been rebroadcast in the US.  Berger said that the awareness raising ads do not contribute to saving lives. Workplace Health & Safety Queensland has produced a series of survivor stories that, if the wider working community gets to see them, are an enlightening view of … Continue reading “Powerful OHS stories on YouTube”

WorkSafe’s Homecoming Advertisements

‘Why is the most important reason for good workplace health and safety standards not at work at all?’ asks the Homecoming advertisement by implication.  Because the injured or killed worker will leave his/her family behind, or harm them if they are injured or killed.  S/he needs to think about them and the workplace H&S standard; … Continue reading “WorkSafe’s Homecoming Advertisements”