“Homecomings” safety ads reach the US

As mentioned last month in SafetyAtWorkBlog, the Victoria-designed “Homecomings” advertisements are to be launched on United States television.  The Department of Labor & Industries for Washington State announced the ads on 19 May 2009.  According to the DL&I media release “These ads are particularly effective at bringing home the importance of safety in the workplace and … Continue reading ““Homecomings” safety ads reach the US”

WorkSafe Victoria’s plans for the future

At the Safety In Action Conference in Melbourne last week the CEO Of WorkSafe Victoria, John Merritt, told the delegates that over the coming weeks and months we will see the following: The “Homecomings” series of workplace safety ads have been purchased by Washington State and will be broadcast shortly.  Merritt expects the campaign to … Continue reading “WorkSafe Victoria’s plans for the future”

OHS advertising

WorkSafe Victoria is marketing well by tweaking their OHS advertising messages to fit the economic or seasonal requirements of workers and workplaces.  In mid-December 2008, the “Homecoming” ads have been updated to provide a more obvious link to people working during the holiday season. John Merritt, CEO of WorkSafe, tries to link their two ongoing … Continue reading “OHS advertising”