For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker. The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate.
It is refreshing for an OHS regulator to use humour in the aim of improving workplace safety particularly as this attempt avoids the slapstick humour that has been tried in the past by several safety organisations. Workplace injuries are not a laughing matter but a gentle humour can be used to prick the conscience of those who have safety obligations.
Conversations with OHS peers on these ads has shown a perplexity over these ads. Those who have established a public face or a reputation in the safety field are unsure whether laughing or, at the least, being amused is appropriate. There is a fine line between mockery and amusement so hesitation is understandable. Continue reading “WorkSafe Victoria tries humour in safety advertising”