WorkSafe’s approach to marketing safety to teenagers revealed

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time.  WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.

WorkSafe Young Workers Campaign

A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.

“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”

“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”

The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements.  These details illustrate some of the marketing thinking of WorkSafe. Continue reading “WorkSafe’s approach to marketing safety to teenagers revealed”

WorkSafe Victoria tries humour in safety advertising

For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker.  The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate.

It is refreshing for an OHS regulator to use humour in the aim of improving workplace safety particularly as this attempt avoids the slapstick humour that has been tried in the past by several safety organisations.  Workplace injuries are not a laughing matter but a gentle humour can be used to prick the conscience of those who have safety obligations.

Conversations with OHS peers on these ads has shown a perplexity over these ads.  Those who have established a public face or a reputation in the safety field are unsure whether laughing or, at the least, being amused is appropriate.  There is a fine line between mockery and amusement so hesitation is understandable. Continue reading “WorkSafe Victoria tries humour in safety advertising”

OHS Honour missed but well-deserved

Following the SafetyAtWorkBlog article about the 2012 Queen’s Birthday Honours, a reader has brought a well-deserved OHS recipient to our attention that we, and many others, missed.

Ian Ewart received the medal of the Order of Australia (OAM) for his services to his local community in Traralgon however I knew Ian through his involvement with the Gippsland OHS Network, a safety group in a regional part of Victoria renown for its electricity generation.  His creation of that network was an important part of his nomination.

Very little more information has appeared in the official Honours websites and notifications but a colleague of Ian’s has provided the extract from his nomination:

“Ian’s employment in the safety industry began in 1979 when he was appointed as a training officer by the National Safety Council of Australia. Various safety roles followed until his retirement from full-time employment in June 2009. Not content to retire, Ian then established an OH&S consultancy business to continue to service those who wished to retain his expertise. Continue reading “OHS Honour missed but well-deserved”

Workplace bullying in the police force illustrates the challenges of change management

There are two newspaper reports in Australia on 21 June 2012 about the Victorian Police Force that illustrate a fractious safety culture and a major organisational and ideological impediment to reducing workplace bullying.

The Australian article ” OPI concedes failure against force’s culture” (only available to subscribers) states that:

‘The Office of Police Integrity has conceded it and other corruption fighting measures have failed to root out the entrenched culture of reprisals and mateship in pockets of the Victoria Police that seriously harms the force….”

“The OPI says current law fails to deal with why whistleblowers are targeted. ‘‘The legislated protections against retaliation do not address the root cause of reprisal — a workplace culture of misguided loyalty,’’ it argues.  “The protections are individualistic and short-term, tending to ‘look after’ victims and potential victims of reprisal rather than address why reprisal occurs.’’

“Despite the subsequent formation of the OPI and the beefing up of the Ombudsman’s powers, police still struggled to break free of the shackles of loyalty and the so-called brotherhood.’

The Age article, “A fifth of police bullied at work“, reports on a government survey circulated to 14,000 people.

‘The figures, provided to The Age, mean about 1250 of the 4200 police staff who completed the survey have seen bullying behaviour, while nearly 900 say they have been bullied.’ Continue reading “Workplace bullying in the police force illustrates the challenges of change management”

Australia’s safety education arrangements need clarity

On 18 June 2012, the Safety Institute of Australia (SIA) distributed two media announcements on behalf of the Australian OH&S Education Accreditation Board (AOHSEAB). One announcement states that RMIT University

“…was first cab off the rank as part of a pilot program for the accreditation of OHS professional education programs”.

That announcement continues to say that

“As universities progress through the accreditation process employers and recruiters will have confidence that OHS professional education programs adequately prepare graduates to enter the workplace as an entry-level OHS professional and potential students will have a point of reference when selecting a program of study.”

This sounds very positive but who is this accreditation board? The Board’s website lists the Board’s Members and states its purpose as

“accredit[ing] OHS professional education programs that meet the accreditation criteria and holders of accredited qualifications are then deemed to meet the knowledge requirement for certification as generalist OHS professionals.”

So the Board provides some additional credibility to OHS professional education programs through accreditation. Can OHS courses exist without this accreditation? Certainly. The media release says that universities are “lining up” but only Latrobe University is in the accreditation process at the moment.

The state of tertiary OHS education in Australia is confusing. Some universities are promoting OHS courses while academics at other universities (and the SIA) are bemoaning the closure of OHS courses.* Continue reading “Australia’s safety education arrangements need clarity”

Who would buy asbestos?

A busy mum, two little kids playing on the carpet in the corridor.  She is busy pulling out an old gas heater from the cavity in the wall.  Dust everywhere.  She wants to recreate the old fashioned open fireplace that was there.  The job will take a few days, she’s not in a hurry.    Then the neighbour asks her gently, “Have you checked, we had asbestos behind our fireplace?”  Mum’s blood goes cold.  She looks at the kids.

‘Who in their right mind would buy asbestos?’  you may ask.  After all the publicity, the growing numbers of tragic mesothelioma sufferers in Australia, the lung cancers, the famous court cases, the Hardies’ debacle.

There are three main ways you can still buy asbestos in Australia.  First, a small number of components used in industry and the defence forces still contain asbestos in sealed conditions.  For example, a shock absorber in the front wheel assembly of an aeroplane may contain an asbestos gasket.  Certain specialised gaskets used in segments of the chemical industry may contain asbestos.  The risk to workers and the general public is very small.

Then you can buy asbestos when you purchase gravel made from crushed masonry from demolished buildings that contained asbestos.  Some 10 million tonnes of such bricks and concrete are recycled every year in Australia.  Continue reading “Who would buy asbestos?”

Through Wilful Blindness I begin to see

Put your hand over your ears and start saying La La La La La La La.  That is willful blindness (or, technically,deafness, but let’s not quibble).

Margaret Heffernan, author of a new paperback edition of  “Wilful Blindness  – Why we ignore the obvious at our peril“, discovered wilful blindness while researching the trial of the Enron executives.  Heffernan says that

“Judge [Simeon] Lake was applying the legal principle of wilful blindness: you are responsible if you could have known, and should have known, something which instead you strove not to see.” (page 1)

Heffernan’s book is not simply a new book on business management. Heffernan acknowledges that wilful blindness is not limited to a workplace, person or management theory.  She also says wilful blindness is not always a negative.  It is this breadth of approach to the topic that increases the worthiness of her book. Continue reading “Through Wilful Blindness I begin to see”