The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted. Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as
- Are you aware of WorkSafe?
- What does WorkSafe do?
- When we mention WorkSafe to you, what do you think of?
But as with wellbeing initiatives, awareness does not always, some would say rarely, generate action; and action that affects real change.
Recently several Australian researchers looked at some of the existing studies around media campaigns on the prevention of
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Rail-related suicides are tragedies that ripple throughout society affecting families of the suicides as well as the train drivers, their families and their colleagues. Various strategies are being trialled but often the results of interventions are hard to quantify. At the annual conference of the 
Recently Huffington Post Australia posted a video about male suicides called “Men are killing themselves to be real men”. Many of the speakers talked about their experiences at work or with work. The video is highly recommended.
