Suicide and OHS media campaigns should achieve tangible outcomes

Don’t jump rock cliff at Sydney, Australia

The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted.  Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as

  • Are you aware of WorkSafe?
  • What does WorkSafe do?
  • When we mention WorkSafe to you, what do you think of?

But as with wellbeing initiatives, awareness does not always, some would say rarely, generate action; and action that affects real change.

Recently several Australian researchers looked at some of the existing studies around media campaigns on the prevention of

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Rail-related suicides discussed at ergonomics conference

Rail-related suicides are tragedies that ripple throughout society affecting families of the suicides as well as the train drivers, their families and their colleagues. Various strategies are being trialled but often the results of interventions are hard to quantify.  At the annual conference of the

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Real men and work-related suicide

Recently Huffington Post Australia posted a video about male suicides called “Men are killing themselves to be real men”.  Many of the speakers talked about their experiences at work or with work.  The video is highly recommended.

SafetyAtWorkBlog had the opportunity to talk with the Associate Video Editor, Emily Verdouw. Below is an edited transcript.

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When Work Kills – new research on workplace suicides

There are many advocates of the importance of a mental health and wellbeing in workplaces.  But few of them address the worst-case scenario for workplace mental health of work-related suicides.  In some cases, the mental health advocates are overly cautious about even speaking the reality, which does not help reduce mental health stigma.

In 2016 Professor Stewart Clegg, of UTS Business School said that

“That work can kill the will to live is a fundamental ethical problem that we must attend to…”

New research from the UK provides a useful summary of the work-related and workplace suicides in Europe with important lessons of where precarious employment and the “gig economy” could lead.

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Suicide Prevention Forum and Mental Health First Aid for workers

In March 2016, the Australian Bureau of Statistics released its latest figures into the causes of death. A lot of media attention was given to the figures showing an increase in the suicide rate.  It found that

“Among those aged 15 to 44, the leading causes of death were Intentional self-harm (suicide)…”

Dr Claire Kelly, Manager, Youth Programs, Mental Health First Aid Australia, talking at the Suicide Prevention Forum 2016
Dr Claire Kelly, Manager, Youth Programs, Mental Health First Aid Australia, talking at the Suicide Prevention Forum 2016

On the day those figures were released, the

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