advertising – SafetyAtWorkBlog

Humour, bystanders and safety

Effective consultation is a core element of building a functional safety management system in any workplace. This involves talking and listening. Various occupational health and safety (OHS) regulators have pushed this point in the past usually with static images of mouths and ears but WorkSafe New Zealand has released a series of videos in support of its existing”How you can use your mouth” campaign. Thankfully WorkSafeNZ has taken a leaf from the Air New Zealand book and used humour.

Of particular interest is the brief but importance emphasis on the role of the ethical bystander.

OHS is not all about workers compensation data

Every couple of months, after the release of official workplace fatality figures and serious injury, the Australian media reports the three most dangerous industries as Agriculture, Fishing and Forestry. The latest article appeared in Australia’s Fairfax Media on 17 January 2018. It is good that occupational health and safety (OHS) is gaining attention. When so little media attention is given, any publicity is useful.

However this type of article also presents some negatives, including that it may be only representing 60% of all workplace fatalities and serious injuries.

Suicide and OHS media campaigns should achieve tangible outcomes

Don’t jump rock cliff at Sydney, Australia

The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted. Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as

Are you aware of WorkSafe?

What does WorkSafe do?

When we mention WorkSafe to you, what do you think of?

But as with wellbeing initiatives, awareness does not always, some would say rarely, generate action; and action that affects real change.

Recently several Australian researchers looked at some of the existing studies around media campaigns on the prevention of

What’s coming and what’s going

Free Access

October 31 is both Halloween and the end of Australia’s Safe Work Month which also means that being able to get a year’s subscription to SafetyAtWorkBlog for only $100 (plus GST) is ending. Click on the image on this page to get the specific discount code for this special offer.

Over the next couple of months, SafetyAtWorkBlog subscribers will be able to access:

Exclusive reports from the 2017 conference of the Human Factors and Ergonomics Society of Australia, and
An exclusive interview with author and PhD student Tom Doig about his investigations into the Hazelwood mine fire and its aftermath.

Continue reading “What’s coming and what’s going”

Half time at the Future of Leadership

This month the “Future of Leadership” conferences are travelling Australia. The Melbourne stop, on 21 September, started really well with three on-topic speakers but declined strongly after morning tea with at least one speaker who had nothing to say about leadership. At the half-time break, one hopes that the conference gets back on track because when it was, it was very good.

This leadership conference is very different from occupational health and safety (OHS) conference because it talks about a concept in such general terms that the audience can impose whatever context it chooses. As this blog is about workplace safety, predominantly, OHS context was paramount.

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