Category: advertising

“Loose” workplace bullying statistics published

Workplace bullying policy matters are at their peak in Australia this week as public hearings occur at the House Standing Committee on Education and Employment inquiry into workplace bullying. Several experts on the prevention of workplace bullying will be appearing at these hearings but the topicality also allows others to release or promote data on workplace bullying.

Safety Consultants Australia (SCA) released a “blueprint” on Safety Hazard: Workplace Bullying in March 2012 that has been recirculated this week. The blueprint is a useful example of the care that needs to be taken when summarising data on workplace bullying.

SCA states, IN VERY BIG LETTERS, that the Productivity Commission estimated that

“Workplace Bullying costs Australian employers between $6 – $36 billion every year.”

SCA has released a flyer with the same information in EVEN BIGGER LETTERS however the Productivity Commission’s report Performance Benchmarking of Australian Business Regulation: Occupational Health & Safety (2010)  states on page 279:

“Estimates of the prevalence and cost of psychosocial hazards vary considerably. For example, using international studies as a guide, estimates of the annual cost of workplace bullying to employers and the economy in Australia ranged from $6 billion to $36 billion (in 2000).” Continue reading ““Loose” workplace bullying statistics published”

WorkSafe’s approach to marketing safety to teenagers revealed

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time.  WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.

WorkSafe Young Workers Campaign

A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.

“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”

“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”

The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements.  These details illustrate some of the marketing thinking of WorkSafe. Continue reading “WorkSafe’s approach to marketing safety to teenagers revealed”

WorkSafe Victoria tries humour in safety advertising

For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker.  The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate.

It is refreshing for an OHS regulator to use humour in the aim of improving workplace safety particularly as this attempt avoids the slapstick humour that has been tried in the past by several safety organisations.  Workplace injuries are not a laughing matter but a gentle humour can be used to prick the conscience of those who have safety obligations.

Conversations with OHS peers on these ads has shown a perplexity over these ads.  Those who have established a public face or a reputation in the safety field are unsure whether laughing or, at the least, being amused is appropriate.  There is a fine line between mockery and amusement so hesitation is understandable. Continue reading “WorkSafe Victoria tries humour in safety advertising”

FindTheBest seriously misjudges on its data services for workplace deaths and injuries

Many organisations are beginning to assess their performance in occupational health and safety (OHS), mostly through spreadsheet graphics and lead and lag indicators.  These “databases” provide comparisons of activity with the hope of showing positive progress on safety.  FindTheBest.com has been building comparison websites for some time and has applied their mystical Web2.0 algorithms to workplace safety data from the United States in its FindTheData website.  It has several sites that may be of interest to OHS professionals – Work Injuries and Death and Dangerous Jobs.

Dangerous Jobs allows you to select the occupational categories you are interested in and then compare their statistical data.  For instance, comparing Farmers and Ranchers to Structural Steel Workers shows an annual fatality rate of 39.7 to 30.3 based on hours, respectively.  These comparisons are based on data from the United States Department of Labor statistics.  But the question on the comparison is so what?  What benefit can be gained by comparing these two sets of data?  None, as far as I can see.

The glossary for Dangerous Jobs lists the top couple of popular comparisons as

  • Top 7 Most Dangerous Jobs in US
  • Police and sheriff’s patrol officers vs. Electricians

The first has curiosity value but the second is reminiscent of the adolescent (or drunk) speculation on who would win in a fight between Darth Vader and Gigantor?  Pointless speculation that sounds like it could result in some interesting information.  Just maybe.  Perhaps. Continue reading “FindTheBest seriously misjudges on its data services for workplace deaths and injuries”

Another salary survey shows increased demand for OHS professionals

Australian recruiting company, Hays, has released its annual salary surveyin which it says that there is increasing demand for OHS professionals in Australia however the salary levels seem comparatively low, particularly at the entry-level. The survey says that the introduction of harmonised OHS laws in most Australian States has:

“…led to increased accountability and thus demand for high risk safety experts.”

It could be said that many safety experts have been “high risk” but the quote above places safety in a risk context.  Safety professionals must be able to understand and deal with business risks in the broader context.  In some sectors risk management integrates OHS but in others, where risk management is almost exclusively concerned with insurances and safety is the purview of a Health and Safety Representative, OHS is shunned as a foreign concept or a poorly under threat. Continue reading “Another salary survey shows increased demand for OHS professionals”

Safety posters about the reality of safety

Recently a colleague was asking why there was no reality in many of the workplace safety posters.  Many countries are continuing with confronting campaigns or workplace injuries and fatalities but it is easy to suffer from graphic “fatigue” and a new approach is required.  Part of this cycle has resulted in WorkSafe Victoria’s successful Homecomings campaign but even that campaign has a diminished impact, over time.

So I had a go at a couple of posters that I thought reflect the reality of workplace injuries and fatalities but also pack a punch.  These posters were produced separately to any safety campaign and solely in response to my colleague’s comment.

I would welcome constructive criticism on these posters and their relevance to workplace safety.

I have also Mummy equivalents available and should add that these images have come from a photo library.

Kevin Jones

WorkSafe Victoria missteps on its venture with “Candid Camera” approach

WorkSafe Victoria has released a video of an experiment that shows that people will undertake unsafe acts if asked to do so.  This video is part of the OHS regulator’s campaign to increase focus on the OHS obligations of supervisors but it has generated serious complaints from safety professionals and advocates.

WorkSafe Victoria has been advised that the video sends “mixed messages” about electrical safety.  Safety professionals have decried that the video is meant to be funny with its jaunty whistling soundtrack yet it shows an apprentice pretending to receive a shock.  One participant giggles when she realises it is a joke, in the same way people are relieved after being “punk’d” or laugh after seeing the “candid camera” even though their participation was alarming.  The video has been described as a “stunt” that fails to illustrate the serious consequences of the action of handling live electric cables. Continue reading “WorkSafe Victoria missteps on its venture with “Candid Camera” approach”

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