Category: advertising

WorkSafe Victoria tries humour in safety advertising

For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker.  The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate.

It is refreshing for an OHS regulator to use humour in the aim of improving workplace safety particularly as this attempt avoids the slapstick humour that has been tried in the past by several safety organisations.  Workplace injuries are not a laughing matter but a gentle humour can be used to prick the conscience of those who have safety obligations.

Conversations with OHS peers on these ads has shown a perplexity over these ads.  Those who have established a public face or a reputation in the safety field are unsure whether laughing or, at the least, being amused is appropriate.  There is a fine line between mockery and amusement so hesitation is understandable. Continue reading “WorkSafe Victoria tries humour in safety advertising”

FindTheBest seriously misjudges on its data services for workplace deaths and injuries

Many organisations are beginning to assess their performance in occupational health and safety (OHS), mostly through spreadsheet graphics and lead and lag indicators.  These “databases” provide comparisons of activity with the hope of showing positive progress on safety.  FindTheBest.com has been building comparison websites for some time and has applied their mystical Web2.0 algorithms to workplace safety data from the United States in its FindTheData website.  It has several sites that may be of interest to OHS professionals – Work Injuries and Death and Dangerous Jobs.

Dangerous Jobs allows you to select the occupational categories you are interested in and then compare their statistical data.  For instance, comparing Farmers and Ranchers to Structural Steel Workers shows an annual fatality rate of 39.7 to 30.3 based on hours, respectively.  These comparisons are based on data from the United States Department of Labor statistics.  But the question on the comparison is so what?  What benefit can be gained by comparing these two sets of data?  None, as far as I can see.

The glossary for Dangerous Jobs lists the top couple of popular comparisons as

  • Top 7 Most Dangerous Jobs in US
  • Police and sheriff’s patrol officers vs. Electricians

The first has curiosity value but the second is reminiscent of the adolescent (or drunk) speculation on who would win in a fight between Darth Vader and Gigantor?  Pointless speculation that sounds like it could result in some interesting information.  Just maybe.  Perhaps. Continue reading “FindTheBest seriously misjudges on its data services for workplace deaths and injuries”

Another salary survey shows increased demand for OHS professionals

Australian recruiting company, Hays, has released its annual salary surveyin which it says that there is increasing demand for OHS professionals in Australia however the salary levels seem comparatively low, particularly at the entry-level. The survey says that the introduction of harmonised OHS laws in most Australian States has:

“…led to increased accountability and thus demand for high risk safety experts.”

It could be said that many safety experts have been “high risk” but the quote above places safety in a risk context.  Safety professionals must be able to understand and deal with business risks in the broader context.  In some sectors risk management integrates OHS but in others, where risk management is almost exclusively concerned with insurances and safety is the purview of a Health and Safety Representative, OHS is shunned as a foreign concept or a poorly under threat. Continue reading “Another salary survey shows increased demand for OHS professionals”

Safety posters about the reality of safety

Recently a colleague was asking why there was no reality in many of the workplace safety posters.  Many countries are continuing with confronting campaigns or workplace injuries and fatalities but it is easy to suffer from graphic “fatigue” and a new approach is required.  Part of this cycle has resulted in WorkSafe Victoria’s successful Homecomings campaign but even that campaign has a diminished impact, over time.

So I had a go at a couple of posters that I thought reflect the reality of workplace injuries and fatalities but also pack a punch.  These posters were produced separately to any safety campaign and solely in response to my colleague’s comment.

I would welcome constructive criticism on these posters and their relevance to workplace safety.

I have also Mummy equivalents available and should add that these images have come from a photo library.

Kevin Jones

WorkSafe Victoria missteps on its venture with “Candid Camera” approach

WorkSafe Victoria has released a video of an experiment that shows that people will undertake unsafe acts if asked to do so.  This video is part of the OHS regulator’s campaign to increase focus on the OHS obligations of supervisors but it has generated serious complaints from safety professionals and advocates.

WorkSafe Victoria has been advised that the video sends “mixed messages” about electrical safety.  Safety professionals have decried that the video is meant to be funny with its jaunty whistling soundtrack yet it shows an apprentice pretending to receive a shock.  One participant giggles when she realises it is a joke, in the same way people are relieved after being “punk’d” or laugh after seeing the “candid camera” even though their participation was alarming.  The video has been described as a “stunt” that fails to illustrate the serious consequences of the action of handling live electric cables. Continue reading “WorkSafe Victoria missteps on its venture with “Candid Camera” approach”

What is behind guest blog articles?

Over the last 12 months, SafetyAtWorkBlog has received many unsolicited “guest posts” and almost all of these include links back to commercial sites that have some relationship to the author.  I consider this advertising and reject the posts.  However the writers and, sometime, public relations agencies could be coming cleverer.  The following article is not about workplace safety per se but if safety professionals and others are going to rely on safety information available on social media, Facebook, blogs etc. it is essential they can have faith in the reliability of this information.  Below is a record of a brief search for such reliability in a blog article submission, a search for reliability that all blog owners should consider.

An unsolicited guest post was submitted to SafetyAtWorkBlog by Brooke Kerwin on 6 March 2012.  A sample article was requested with a brief profile of the author.  An article was received entitled “Employees in Automobile Industry Face Changing Safety with Technology“.  The article ( that “I have written specifically for your blog”) contained three links – two to category links within the SafetyAtWorkBlog and one to distracteddrivinghelp.com.  The third link actually related to the subject matter of this article but as there was no profile provided for Brooke Kerwin, I searched for the name through the internet.

On March 8 2012, Brooke Kerwin had a guest post published at Rethinking Patient Safety.  That article had one link to the Rethinking Patient Safety blog, a link to National Patient Safety Week and a third link to distracteddrivinghelp.com. Continue reading “What is behind guest blog articles?”

Inductions, technology and effectiveness

In relation to the new harmonised laws in Australia Amy Towers recently stated in a media release that

“Many employers still haven’t got it quite right. While most have an understanding of their new health and safety responsibilities, we’re finding the practices they do have in place don’t sufficiently meet the new compliance requirements – particularly for managing temporary or contracting staff…”

This is no great surprise.  While reviewing the compliance with incoming legislation, many law firms have similarly found that clients were not compliant with existing OHS laws.

Towers goes on to say that “businesses are most at risk of non-compliance in these areas:

© Workplace Safety Services P/L (ABN: 68091088621) and SafetyAtWorkBlog, 2008-2024. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Kevin Jones and SafetyAtWorkBlog with appropriate and specific direction to the original content.

Concatenate Web Development
© Designed and developed by Concatenate Aust Pty Ltd