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Quad bike safety is showing a political shift

A young boy has died in a quad bike incident on an Australian farm last weekend. What the boy was doing at the time of the incident is unclear and whether the quad bike was a work vehicle or recreational is also unclear, but the current sensitivities of the issue of quad bike safety have raised media attention once more.

In this week’s edition of The Weekly Times, the motorcycle manager of the Federal Chamber of Automotive Industries, Rhys Griffiths, seems uncertain of the type of safety measures being considered for quad bikes by manufacturers. He is reported as saying

“…. research and development spending and direction was a “closely guarded secret of each manufacturer”.

“My guess is they may be spending money on things like active suspension, which helps the stability of the ATV. But a roll bar or crush bar is probably not under development.”

Since quad bike safety advocates began producing robust research to add to the existing safety evidence, the FCAI seems to have been on the back foot a little by reacting instead of proposing change. Continue reading “Quad bike safety is showing a political shift”

“unsafe” work images in the Adelaide Advertiser

Recently SafetyAtWorkBlog pointed out several instances of the media showing unsafe work practices in images to support, often, unrelated articles. These types of photos are starting to gain the attention of OHS regulators in Australia.

On 13 July 2011, the Adelaide Advertiser published the picture in support of a sports article about a soccer and cricket player.

Jimmy Okello works as a forklift driver at FrigeIt Logistics in Woodville North, which allows him to spend his leisure time pursuing his passions, cricket and soccer. Picture: Simon Cross

Forklifts are a regular cause of workplace fatalities and standing at height on the tines of a forklift is a serious matter, even when the vehicle is not moving. Continue reading ““unsafe” work images in the Adelaide Advertiser”

WorkSafe media director, Bernie Dean, talks about the new awards strategy

SafetyAtWorkBlog has been vocal on the need for Australia OHS awards to be reinvigorated, freshened up and re-booted. WorkSafe Victoria launched a new interactive approach to its State awards several months ago with the intention of engaging the community and trying to maintain a momentum for the award process throughout the year.

In an exclusive interview in July 2011, WorkSafe Victoria’s Director of Communications, Bernie Dean, told SafetyAtWorkBlog that changes to the award process was essential because, amongst other reasons, there was a slow steady decline in the number of applications and a fall in the number of suitable applications. He acknowledged that some of the extensions of application deadlines in previous years have been due to insufficient numbers of applications. He also said that the assessment or judging process had become overly long and bureaucratic but having applications available throughout the year should help. Continue reading “WorkSafe media director, Bernie Dean, talks about the new awards strategy”

Shower company changes ad image from wet woman to wet man

In early April 2011 SafetyAtWorkBlog questioned the appropriateness of an advertising image of a semi-clad woman in an emergency shower. The emergency shower company, Spill Station Australia, has changed the major image of its shower ads in the most recent brochure being distributed with some Australian OHS magazines.

Kevin Jones

Farm deaths require radical approach

WorkSafe Victoria has reported that of seven recent work-related fatalities, three have occurred in regional areas on farms. The most recent death was misreported as involving a quad bike.

In a media release issued on 10 May 2011, WorkSafe’s Ian Forsythe said,

“Safety’s not just about what WorkSafe does. It’s about employers, workers and the wider community taking ownership of it not just for themselves, but the wider community.

It is imperative that regional Victorians, whether they are employers, self-employed or workers to stop and think about what is ultimately important to them and what they can do to prevent more tragedies affecting them and their communities.”

Over the last 20 years WorkSafe has tried a wide variety of safety campaigns in rural farming communities. Some have Continue reading “Farm deaths require radical approach”

All speakers on OHS conference video should have been identified

The Safety Institute of Australia (SIA) has released a post Safety In Action conference video of vox-pops. It’s mentioned in this blog as the editor, Kevin Jones, is included for several comments towards the end.

The intention of the video is to promote the next conference by reflecting on the previous. This is a useful marketing tool that is not hard to create and, at face value, is informative, as far as it goes.

A major inconsistency or omission is that only a couple of speakers are identified. This should not usually be an issue but several of the speakers should have been identified as committee members of the Safety Institute, these include:

The Vice President of the ACT Committee of Management
A committee member from Victoria
the current President of INSHPO and a former SIA National President.

There is no reason for some speakers to be identified and others not. Identification of all speakers allows the viewer to filter between delegates who attend for professional development and those delegates who have a vested interest in promoting the conference.

The conference, as a whole, was better than expected and the vox-pops reflect that but the promotional video would have gained more authority by having all the speakers identified.

Kevin Jones

Is this how safety should be promoted?

One of the first OHS trade exhibitions for 2011 in Australia starts today. Exhibitions like Safety In Action are the best opportunities for many health and safety professionals, representatives and students to update their product knowledge. It is usually here where one finds out about non-steel capped safety footwear, new fall harnesses or the latest interlock devices. But do these innovative products needs to be promoted by scantily clad women as in the picture on the right?

This has been a constant annoyance at trade exhibitions for some time and, in fact, some exhibitions in Australia in 2010 received complaints about this type of promotional strategy. Scantily clad women do attract the attention of potential clients, particularly in male-dominated industries, but there is considerable debate about whether the strategy promotes the product or the breasts. Continue reading “Is this how safety should be promoted?”

Category: advertising

Quad bike safety is showing a political shift

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“unsafe” work images in the Adelaide Advertiser

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WorkSafe media director, Bernie Dean, talks about the new awards strategy

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Shower company changes ad image from wet woman to wet man

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Farm deaths require radical approach

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All speakers on OHS conference video should have been identified

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Is this how safety should be promoted?

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