advertising – Page 9 – SafetyAtWorkBlog

Attitudinal survey has promise but the restriction of data stifles discussion

The “Australia’s Behaviour Concerns” (ABC) survey has received a good deal of press in Australia this week as it provides so many options for each State’s media to report on concerns identified by the survey’s respondents. Of the thirty-eight concerns identified, three involve occupational health and safety (OHS) directly:

Work Harassment
Discrimination and Bullying
Unsafe Work Practices.

One of the significant issues with such surveys and findings is that these measure perceptions of safety and not the reality. Community concerns may be high but may mostly reflect topical events, campaigns and advertising so in terms of verifying marketing and OHS awareness campaigns, the survey may be most useful. Continue reading “Attitudinal survey has promise but the restriction of data stifles discussion”

Truth, justice and the safe way

Many years ago the Construction Forestry Mining and Energy Union (CFMEU) won a WorkSafe Victoria award for a colouring in book. From memory the book depicted construction work so that children could understand what their parents do while the kids are at school. Since that time many companies have produced safety calendars from children’s drawings and train companies have created safety jingles and animated videos about decapitation. On 28 October WorkSafeACT launched a comic book about Hazardman.

Dr Rob Long rips the campaign to shreds in a blog article,concluding with

“It is amazing that the Regulator can impose this indoctrination campaign on the school system and now we learn that Safe Work Australia is going to roll it out throughout Australia. Fantastic, what a wonderful way to prepare our children and inoculate them against the realities of risk.” Continue reading “Truth, justice and the safe way”

SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch

As part of annual safety week activities, South Australia’s Minister for Industrial Relations, John Rau, launched a workplace fatalities counter (on the right of the webpage). Rau said in a media release that

“As Safe Work Week begins in South Australia, we are reminded of the nine workers who have not returned home from work this year….. In a similar way to the reporting of the road toll, providing this information is a reminder to us all that we must make every effort to ensure this number does not rise.”

The comparison with the road toll is an admirable aim and one that some have advocated for but there are other potential metrics that may have had more impact. Continue reading “SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch”

First aid marketing campaign deserves analysis – again

The Age cover 22 October 2013 St John Ambulance made a bold statement on the cover of The Age newspaper on 22 October 2013:

“87% of businesses are not FIRST AID READY. This puts your employees, customers and business at risk.”

This statement repeats some of the inaccuracies that SafetyAtWorkBlog pointed out in March 2013. Continue reading “First aid marketing campaign deserves analysis – again”

When did LinkedIn become the social media for brown-nosers?

LinkedIn is a useful adjunct to the social media of Facebook, MySpace and many other incarnations. The professional network is a terrific idea but it has several problems – one is misuse or misunderstanding LinkedIn’s function, the other is the ridiculousness of Endorsements. Given that LinkedIn is as popular in the OHS profession as in any other, the problems, as I see them, are worth discussing.

Linking to Strangers

According to Wikipedia:

“One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections.”

From the user’s perspective this is the principal purpose of LinkedIn . One is able to maintain informal contact with current and previous work colleagues. When one’s work status changes, the linked network is advised. As many contact details as one wants to include are placed on an individual’s profile.

There is a sense to linking peers and colleagues but this purpose, in my opinion, is seriously degraded by total strangers requesting to be linked to you. Continue reading “When did LinkedIn become the social media for brown-nosers?”

The “if you’re not sure, ask” campaign needs “if unsafe, fix”

WorkSafe Victoria has asked me in the past why I do not report on some of their successful activities and promotional campaigns. Recently WorkSafe Victoria has been running what appears to be a very successful safety campaign focusing on young workers. The campaign is called “if you’re not sure, ask“. The television and online advertisements again feature confronting workplace injuries but the significant difference in this case is that there is a social context about body image. This element of the campaign is very effective however, from the perspective of an old fart of a safety professional, the advertisements miss the role of the supervisor and the importance of a safe working environment.

Continue reading “The “if you’re not sure, ask” campaign needs “if unsafe, fix””

New campaign indicates old-school thinking

Today WorkSafe Victoria launches a new return-to-work campaign which will use Paralympian Jack Swift as the “face” of the campaign. The campaign is sure to be successful but the increasing focus of safety regulators on return-to-work (RTW) may illustrate a growing trend where rehabilitation policy strategies are gaining priority over injury prevention. Yet innovative approaches to injury prevention provide the greatest potential for personal, economic and social savings.

In 2001 WorkCover NSW began its Paralympian Sponsorship Program, a program that continues. The advantage of the New South Wales program is that it features a range of incident scenarios and, most importantly, the paralympians speak about “workplace safety, injury prevention and management and their personal road to recovery, return to work.” (emphasis added) This broad, multi-category approach seems to be missing from the new Victorian campaign. Continue reading “New campaign indicates old-school thinking”

Category: advertising

Attitudinal survey has promise but the restriction of data stifles discussion

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Truth, justice and the safe way

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SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch

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First aid marketing campaign deserves analysis – again

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The “if you’re not sure, ask” campaign needs “if unsafe, fix”

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New campaign indicates old-school thinking

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