Several weeks ago there was a stir in the OHS sector in Victoria, Australia.
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Category: advertising
Missed opportunity for making the business case on safety culture
Recently the UK’s Health and Safety Laboratory (HSL) released its second white paper on safety culture. This paper is called “Making the Case for Culture” and outlines the three arguments for a workplace safety culture – legal, moral and financial – from which a safety business case can be built. Financial seems to get the most attention but this is perhaps because it is the element that is argued the least and the one that can get the greatest attention from company executives.
The document seems a little thin but it could be put that the simplicity of the presentation in a booklet designed to provide safety culture guidance is an advantage. It could also be argued that it is primarily a promotional pamphlet for the HSL’s very useful safety climate tool .
Continue reading “Missed opportunity for making the business case on safety culture”
OHS solutions promoted but not necessarily delivered
All professions need spokespeople or champions who can provide informative and, hopefully, authoritative commentary on topical matters within and beyond the profession. Australia’s safety profession has never had such a spokesperson but recently the speakers’ bureau ICMI has packaged a selection of speakers who it thinks could be appropriate. The brief for Work Health Solutions focuses almost entirely on the issues of absenteeism, lost productivity, presenteeism and creating “a more enjoyable, friendly and less threatening environment” but will these speakers provide solutions to illnesses, injuries, amputations and diseases? Can these speakers provide the solutions implied in the program?
From the information on the program’s flyer, several of the speakers seem to be able to present stories about safety-gone-wrong. Theo Venter survived electrocution. Ian Johnson was seriously burned and speaks about the risks of confined spaces. Philip Smallman was a tree surgeon who became a paraplegic after a fall. Helen Fitzroy speaks of the impact of her husband’s workplace fatality. John Tickell has spoken at several OHS conferences and has at least contributed to a book about OHS but others are tenuous. But ICMI is also promoting speakers who are primarily event hosts or Masters of Ceremonies and at least one of them generated complaints during a WorkSafe Victoria event several years ago for inappropriate comments about women. Continue reading “OHS solutions promoted but not necessarily delivered”
Attitudinal survey has promise but the restriction of data stifles discussion
The “Australia’s Behaviour Concerns” (ABC) survey has received a good deal of press in Australia this week as it provides so many options for each State’s media to report on concerns identified by the survey’s respondents. Of the thirty-eight concerns identified, three involve occupational health and safety (OHS) directly:
- Work Harassment
- Discrimination and Bullying
- Unsafe Work Practices.
One of the significant issues with such surveys and findings is that these measure perceptions of safety and not the reality. Community concerns may be high but may mostly reflect topical events, campaigns and advertising so in terms of verifying marketing and OHS awareness campaigns, the survey may be most useful. Continue reading “Attitudinal survey has promise but the restriction of data stifles discussion”
Truth, justice and the safe way
Many years ago the Construction Forestry Mining and Energy Union (CFMEU) won a WorkSafe Victoria award for a colouring in book. From memory the book depicted construction work so that children could understand what their parents do while the kids are at school. Since that time many companies have produced safety calendars from children’s drawings and train companies have created safety jingles and animated videos about decapitation. On 28 October WorkSafeACT launched a comic book about Hazardman.
Dr Rob Long rips the campaign to shreds in a blog article,concluding with
“It is amazing that the Regulator can impose this indoctrination campaign on the school system and now we learn that Safe Work Australia is going to roll it out throughout Australia. Fantastic, what a wonderful way to prepare our children and inoculate them against the realities of risk.” Continue reading “Truth, justice and the safe way”
SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch
As part of annual safety week activities, South Australia’s Minister for Industrial Relations, John Rau, launched a workplace fatalities counter (on the right of the webpage). Rau said in a media release that
“As Safe Work Week begins in South Australia, we are reminded of the nine workers who have not returned home from work this year….. In a similar way to the reporting of the road toll, providing this information is a reminder to us all that we must make every effort to ensure this number does not rise.”
The comparison with the road toll is an admirable aim and one that some have advocated for but there are other potential metrics that may have had more impact. Continue reading “SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch”
First aid marketing campaign deserves analysis – again
St John Ambulance made a bold statement on the cover of The Age newspaper on 22 October 2013:
“87% of businesses are not FIRST AID READY. This puts your employees, customers and business at risk.”
This statement repeats some of the inaccuracies that SafetyAtWorkBlog pointed out in March 2013. Continue reading “First aid marketing campaign deserves analysis – again”