Category: advertising

SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch

As part of annual safety week activities, South Australia’s Minister for Industrial Relations, John Rau, launched a workplace fatalities counter (on the right of the webpage).  Rau said in a media release that

“As Safe Work Week begins in South Australia, we are reminded of the nine workers who have not returned home from work this year…..  In a similar way to the reporting of the road toll, providing this information is a reminder to us all that we must make every effort to ensure this number does not rise.”

The comparison with the road toll is an admirable aim and one that  some have advocated for but there are other potential metrics that may have had more impact. Continue reading “SafeWorkSA’s fatality ticker is a good initiative but other metrics could add punch”

First aid marketing campaign deserves analysis – again

The Age cover 22 October 2013St John Ambulance made a bold statement on the cover of The Age newspaper on 22 October 2013:

“87% of businesses are not FIRST AID READY.  This puts your employees, customers and business at risk.”

This statement repeats some of the inaccuracies that SafetyAtWorkBlog pointed out in March 2013. Continue reading “First aid marketing campaign deserves analysis – again”

When did LinkedIn become the social media for brown-nosers?

PikachuLinkedIn is a useful adjunct to the social media of Facebook, MySpace and many other incarnations.  The professional network is a terrific idea but it has several problems – one is misuse or misunderstanding LinkedIn’s function, the other is the ridiculousness of Endorsements.  Given that LinkedIn is as popular in the OHS profession as in any other, the problems, as I see them, are worth discussing.

Linking to Strangers

According to Wikipedia:

“One purpose of the site is to allow registered users to maintain a list of contact details of people with whom they have some level of relationship, called Connections.”

From the user’s perspective this is the principal purpose of LinkedIn .  One is able to maintain informal contact with current and previous work colleagues.  When one’s work status changes, the linked network is advised.  As many contact details as one wants to include are placed on an individual’s profile.

There is a sense to linking peers and colleagues but this purpose, in my opinion, is seriously degraded by total strangers requesting to be linked to you. Continue reading “When did LinkedIn become the social media for brown-nosers?”

The “if you’re not sure, ask” campaign needs “if unsafe, fix”

WorkSafe Victoria has asked me in the past why I do not report on some of their successful activities and promotional campaigns.  Recently WorkSafe Victoria has been running what appears to be a very successful safety campaign focusing on young workers. The campaign is called “if you’re not sure, ask“.  The television and online advertisements again feature confronting workplace injuries but the significant difference in this case is that there is a social context about body image.  This element of the campaign is very effective however, from the perspective of an old fart of a safety professional, the advertisements miss the role of the supervisor and the importance of a safe working environment.

Continue reading “The “if you’re not sure, ask” campaign needs “if unsafe, fix””

New campaign indicates old-school thinking

IPC Athletics World Championship, Tuesday, 25 January 2011

Today WorkSafe Victoria launches a new return-to-work campaign which will use Paralympian Jack Swift as the “face” of the campaign.  The campaign is sure to be successful but the increasing focus of safety regulators on return-to-work (RTW)  may illustrate a growing trend where rehabilitation policy strategies are gaining priority over injury prevention. Yet innovative approaches to injury prevention provide the greatest potential for personal, economic and social savings.

In 2001 WorkCover NSW began its Paralympian Sponsorship Program, a program that continues.  The advantage of the New South Wales program is that it features a range of incident scenarios and, most importantly, the paralympians speak about “workplace safety, injury prevention and management and their personal road to recovery, return to work.” (emphasis added)  This broad, multi-category approach seems to be missing from the new Victorian campaign. Continue reading “New campaign indicates old-school thinking”

Social media manipulation of OHS statistics

Recently SafetyatWorkBlog criticised the focus on fatality statistics as a measure of success. Workplace fatalities are a convenient measure but can seriously misrepresent the status of workplace safety by ignoring psychosocial hazards and occupational illnesses. An infographic came through the SafetyAtWorkBlog inbox this weekend which illustrates the unhelpful obsession with fatalities but, perhaps more importantly, the risks of social media.

OSHA-edited-v5This infographic from US firm Compliance and Safety (purposely unlinked) is slickly produced for social media and blogs but is fundamentally invalid. The title at the top is a ridiculous comparison. “Is OSHA a wasteful regulatory nightmare or common sense that saves lives?” The Occupational Safety and Health Administration (OSHA) may be wasteful but how can this be compared to the amorphous and self-serving concept of “common-sense”? The implication is that common sense equates to a free-market regulation of workplace safety. The failure of the free-market approach to occupational safety, and to the environment, many decades ago is exactly the reason why regulations were introduced. There were too many businesses exploiting workers and the environment by creating harm without accountability. Continue reading “Social media manipulation of OHS statistics”

It can take a long time to learn how to manage workplace safety

On 21 December 2012 in the South Australian Industrial Court, Amcor Packaging (Australia) was fined $A96,000 over a breach of the occupational health and safety (OHS) laws.  That type of sentence appears frequently in SafetyAtWorkBlog but the difference this time is that it is the third similar OHS prosecution and fine applied to Amcor in South Australia.  Amcor Packaging has had similar OHS problems in Queensland and Victoria.

According to a SafeWorkSA media release (not yet available online), the latest prosecution involved an incident in November 2010 where:

“Two workers were walking on conveyor rollers to guide an unstable stack of cardboard when one inadvertently stepped into a gap between the rollers. The female worker was then struck by the arm of an automated pallet sweeper, sustaining multiple fractures to her lower leg and ankle.”

Cover from 2012_sairc_59In his judgment on the case, Industrial Magistrate Stephen Lieschke said there was no risk assessment at the plant and a lack of engineering controls.  The two previous Amcor offences in South Australia also related to inadequate engineering controls.

Recurrence

Magistrate Lieschke also said that

“The two prior offences are highly relevant to this sentencing process, as the court is left with a low level of confidence that Amcor will not commit any future offences…..,”

In June 2008 law firm Holding Redlich mentioned an increase in an OHS penalty against Amcor by the Court of Appeals: Continue reading “It can take a long time to learn how to manage workplace safety”

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