campaign – Page 18 – SafetyAtWorkBlog

South Australian WHS laws get closer

Australian OHS discussion forums have been buzzing with the passing of the model Work Health and Safety (WHS) bill through the South Australian Parliament. SafetyAtWorkBlog has been advised that the WHS Bill has yet to go to Committee stage which then requires a third reading. Some engaged in South Australian politics still believe the WHS Bill will fail to become law.

However the focus should not only be on the WHS Bill as there were other OHS matters discussed in Parliament on 6 September, such as workplace bullying.

Second Reading

The Second Reading Speech (page 2069) by Russell Wortley on 6 September 2012 includes some comments of note. Below are a couple of extracts:

“There has been a lot of fearmongering about the effects of these laws. I want to assure honourable members that these fears are misguided and, sadly, often based on misinformation from lobby groups with a particular self-interest in seeing this legislation defeated.”

“…if we do not modernise our laws now, the scope of legal workplace safety protections will continue to be limited by the employer/employee relationship and existing ambiguities will remain. Honourable members need to understand that if the bill is not passed, a South Australia worker will have lower standards of safety than other workers in other states and territories across Australia.”

Of particular note is that Wortley tables (pages 2077-2079) the Housing Industry Association‘s table of increased costs from the new WHS laws. Continue reading “South Australian WHS laws get closer”

Shit safety campaign launched in Australia

On September 5 2012, the Tasmania Minister for Industrial Relations, David O’Byrne launched a new campaign to encourage businesses to prepare for new Work Health and Safety laws. The name of the campaign is “OH S…”.

O’Byrne’s media release explains the campaign:

“OH S… is the understandable gut reaction of any worker, manager or business owner when they hear there’s been an accident in the workplace… This campaign uses that first reactionary moment to try and promote how workplaces can be proactive on work health and safety.”

It is reminiscent of the famous line by Bill Cosby when describing a car accident and a driver’s reaction:

“First you say it, then you do it”.

The wisdom of this campaign is questionable. There could be a range of responses created in the media by various comedians, all to do with safety and shit, such as:

“Make the job safe, move that shit”.

“Don’t be a shithead with safety”.

“The top three priorities of this company is Safety First, Safety Second and Safety Turd”.

Bringing shit into the concept of safety is a challenge and could offend some of the old-guard that sees OHS as sacrosanct. But it could be that such an advertising strategy for workplace safety is necessary. Continue reading “Shit safety campaign launched in Australia”

New anti-bullying campaign launched

Brodies’ Law concerning workplace bullying is set to gain more media attention today as the Victorian Attorney-General, Robert Clark, launches a new anti-bullying campaign.

The campaign has been pushed for by the parents of Brodie Panlock, Damien and Rae, and was whispered about at recent public hearings into workplace bullying. However, the media campaign gained a shaky start on the ABC from psychologist Evelyn Field. Her interview, which was videoed, appears almost off-topic and never gains the gravitas the subject of workplace bullying deserves. The ABC may be partly at fault here by choosing Evelyn Fields instead of the Attorney-General or Brodie’s parents.

The media release of the Attorney-General (not yet available online) states that the ‘Take a stand against bullying’ campaign

“… will see information about bullying and Brodie’s Law distributed to more than 8,000 schools, workplaces and police stations across Victoria.”

When one considers the number of schools, workplaces and police stations in Victoria, 8,000 is not a lot. Victoria Police has been very supportive of Brodie’s Law and the Panlock family and have produced a terrific Youtube video to explain the law. It is far more effective than other attempts to explain the law. Continue reading “New anti-bullying campaign launched”

Political argy-bargy over OHS continues in South Australia

On 10 July 2012, the InDaily online news service ran an article about Jodie Bradbrook of Bradbrook Lawyers, a boutique law firm in South Australia. The article was very critical of the currently Work Health and Safety Bill that is stalled in that State’s Parliament. Bradbrook stated that the major points of contention were, amongst others, the issue of control, union right of entry and confusion over the Persons Conducting Business or Undertaking (PCBU).

This alarmist scaremongering has similarities to matters raised by the Housing Industry Australia (HIA), an organisation that, according to South Australia’s Industrial Relations Minister, Russell Wortley has been represented by Jodie Bradbrook, a relevant fact not acknowledged in the article or by InDaily. Bradbrook’s involvement with the HIA was noted in a December 2011 SafetyAtWorkBlog article. Continue reading “Political argy-bargy over OHS continues in South Australia”

WorkSafe’s approach to marketing safety to teenagers revealed

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time. WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.

young-workers-pix-004 — WorkSafe Young Workers Campaign

A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.

“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”

“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”

The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements. These details illustrate some of the marketing thinking of WorkSafe. Continue reading “WorkSafe’s approach to marketing safety to teenagers revealed”

WorkSafe Victoria tries humour in safety advertising

For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker. The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate.

It is refreshing for an OHS regulator to use humour in the aim of improving workplace safety particularly as this attempt avoids the slapstick humour that has been tried in the past by several safety organisations. Workplace injuries are not a laughing matter but a gentle humour can be used to prick the conscience of those who have safety obligations.

Conversations with OHS peers on these ads has shown a perplexity over these ads. Those who have established a public face or a reputation in the safety field are unsure whether laughing or, at the least, being amused is appropriate. There is a fine line between mockery and amusement so hesitation is understandable. Continue reading “WorkSafe Victoria tries humour in safety advertising”

FindTheBest seriously misjudges on its data services for workplace deaths and injuries

Many organisations are beginning to assess their performance in occupational health and safety (OHS), mostly through spreadsheet graphics and lead and lag indicators. These “databases” provide comparisons of activity with the hope of showing positive progress on safety. FindTheBest.com has been building comparison websites for some time and has applied their mystical Web2.0 algorithms to workplace safety data from the United States in its FindTheData website. It has several sites that may be of interest to OHS professionals – Work Injuries and Death and Dangerous Jobs.

Dangerous Jobs allows you to select the occupational categories you are interested in and then compare their statistical data. For instance, comparing Farmers and Ranchers to Structural Steel Workers shows an annual fatality rate of 39.7 to 30.3 based on hours, respectively. These comparisons are based on data from the United States Department of Labor statistics. But the question on the comparison is so what? What benefit can be gained by comparing these two sets of data? None, as far as I can see.

The glossary for Dangerous Jobs lists the top couple of popular comparisons as

Top 7 Most Dangerous Jobs in US
Police and sheriff’s patrol officers vs. Electricians

The first has curiosity value but the second is reminiscent of the adolescent (or drunk) speculation on who would win in a fight between Darth Vader and Gigantor? Pointless speculation that sounds like it could result in some interesting information. Just maybe. Perhaps. Continue reading “FindTheBest seriously misjudges on its data services for workplace deaths and injuries”

Category: campaign

South Australian WHS laws get closer

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Shit safety campaign launched in Australia

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New anti-bullying campaign launched

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Political argy-bargy over OHS continues in South Australia

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WorkSafe’s approach to marketing safety to teenagers revealed

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WorkSafe Victoria tries humour in safety advertising

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FindTheBest seriously misjudges on its data services for workplace deaths and injuries

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