campaign – Page 19 – SafetyAtWorkBlog

Is fat the past tense of fit? WorkHealth assessment

Several years ago the board of WorkSafe Victoria decided to fund a $A600 million health assessment program for workers from the workers’ compensation fund. The WorkHealth program has not been without its critics but WorkSafe announced this week that 1 in 4 Victorian workers have participated in the WorkHealth program. Given this significance I undertook a work health assessment at the Safety In Action trade show.

The WorkHealth stand at the trade show had no waiting so I signed up for an assessment. The form asked basic questions about age, health, family illnesses, amount of exercise, alcohol consumption, smoking and dietary intake. I wrote that I was a fat, fifty, sedentary, moderate drinker who does not eat enough fruit. Continue reading “Is fat the past tense of fit? WorkHealth assessment”

WorkSafe Victoria missteps on its venture with “Candid Camera” approach

WorkSafe Victoria has released a video of an experiment that shows that people will undertake unsafe acts if asked to do so. This video is part of the OHS regulator’s campaign to increase focus on the OHS obligations of supervisors but it has generated serious complaints from safety professionals and advocates.

WorkSafe Victoria has been advised that the video sends “mixed messages” about electrical safety. Safety professionals have decried that the video is meant to be funny with its jaunty whistling soundtrack yet it shows an apprentice pretending to receive a shock. One participant giggles when she realises it is a joke, in the same way people are relieved after being “punk’d” or laugh after seeing the “candid camera” even though their participation was alarming. The video has been described as a “stunt” that fails to illustrate the serious consequences of the action of handling live electric cables. Continue reading “WorkSafe Victoria missteps on its venture with “Candid Camera” approach”

Union protest is a dry run for Workcover Review and Workers’ Memorial Day

The next stage of a union campaign over the management of workers’ compensation premiums in Victoria occurred in late March 2012. Trade unions are angry that the Liberal Government of Premier Ted Baillieu has chosen to remove almost $A500 million from the Victorian Workcover Authority (VWA) fund to be allocated to general revenue. On the steps of Parliament several hundred union members and interested parties were told to “keep their hands off workers’ money”. Some of this hyperbole needs a little analysis.

Several unionists stated that the workers’ compensation fund is “workers’ money”. Yes and no. Yes in that almost revenue created by business comes from labour but when workers’ compensation is required, by law, to be paid to the Workcover Authority by employers, the ownership is a couple of steps away from workers. Also Workcover takes the premiums as an economic base to invest in the hope of increasing the total fund through dividends and other returns. The total fund includes premiums and returns on investment, over which workers have no influence. Continue reading “Union protest is a dry run for Workcover Review and Workers’ Memorial Day”

The fact that quad bike use is dangerous needs a fresh communication strategy

Dr Tony Lower of the Australian Centre for Agricultural Health & Safety has released new information about deaths and injuries associated with quad bike use in Australia for 2011. His report lists media reports that

“There were at least 23 quad bike related fatalities and 56 major injuries, many of which are likely to be life‐changing…”

He also continues to keep pressure on the quad bike manufacturers:

“It is an absolute insult to quad bike users and particularly to those families that have lost loved ones in rollovers that the manufacturers and the Federal Chamber of Automotive Industries (FCAI) simply continue to defend the indefensible. There is an urgent need to address this issue through better design of the quad bikes themselves and also ensuring crush protection devices are fitted”

But the severity of the risk and potential consequences of using quad bikes is well established. This article is going to look at a couple of other issues raised by Dr Lower’s media release (not yet available online) and the Media Monitors report. Continue reading “The fact that quad bike use is dangerous needs a fresh communication strategy”

The synchronicity of safety and environment

There has always been a moral similarity between the occupational health and safety (OHS) profession and the environmental advocates. One focusses on the immediate safety of humans and the other on the long term safety of humans. This similarity can create challenges for organisations and industries that have workers in both environmental settings such as forestry and mining. This type of challenge is currently being faced by Dr Nikki Williams of the Australian Coal Association.

In an article in the Weekend Australian on 10 March 2012 Dr Williams expressed concerns over a Greenpeace campaign against coal mining. (Significantly the newspaper included no quotes from either Bob Brown of the Australian Greens or from Greenpeace. ABC News did on on March 6 2012) She inadvertently compliments the campaigners by saying the campaign shows a “a very high level of planning”, is “sophisticated” and “very detailed”. Continue reading “The synchronicity of safety and environment”

Australian union campaigns on mine safety using Pike River mother

Recently SafetyAtWorkBlog suggested the need for a new approach to OHS advertising. Around the same time the Construction Forestry Mining & Energy Union (CFMEU) launched the latest stage of its lobbying campaign against one of Australia’s largest mining companies, and a longtime target for unions, BHP BIlliton. This time the CFMEU connects the Pike River mining disaster with the safety performance of BHP Billiton; in some ways, an unfair connection.

A new approach to OHS advertisements is required in Australia

Workcover NSW should be supported in its new advertising campaign “Here to Help”. Two ads are currently available on-line and are embedded below. What is surprising is that OHS regulators still feel the need to create new awareness-raising campaigns rather than providing examples of the consequences of non-compliance.

It may be unfair to criticise an OHS regulator for an advertising campaign that raises the awareness of the need for safety, particularly if that ad is only the most visible element of a new enforcement strategy but it would be refreshing to see a different type of ad, one that speaks directly to business owners, with perhaps a similar one to workers.

What I see is an advertisement similar to the famous Yul Brynner anti-smoking ad but with a script similar to this:

[Close up of head and shoulders of a businessman facing the camera. Camera slowly pulls back as businessman speaks.] Continue reading “A new approach to OHS advertisements is required in Australia”

Category: campaign

Is fat the past tense of fit? WorkHealth assessment

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WorkSafe Victoria missteps on its venture with “Candid Camera” approach

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Union protest is a dry run for Workcover Review and Workers’ Memorial Day

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The fact that quad bike use is dangerous needs a fresh communication strategy

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The synchronicity of safety and environment

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Australian union campaigns on mine safety using Pike River mother

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A new approach to OHS advertisements is required in Australia

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