Category: campaign

Political argy-bargy over OHS continues in South Australia

On 10 July 2012, the InDaily online news service ran an article about Jodie Bradbrook of Bradbrook Lawyers, a boutique law firm in South Australia.  The article was very critical of the currently Work Health and Safety Bill that is stalled in that State’s Parliament.  Bradbrook stated that the major points of contention were, amongst others, the issue of control, union right of entry and confusion over the Persons Conducting Business or Undertaking (PCBU).

This alarmist scaremongering has similarities to matters raised by the Housing Industry Australia (HIA), an organisation that, according to South Australia’s Industrial Relations Minister, Russell Wortley has been represented by Jodie Bradbrook, a relevant fact not acknowledged in the article or by InDaily.  Bradbrook’s involvement with the HIA was noted in a December 2011 SafetyAtWorkBlog article. Continue reading “Political argy-bargy over OHS continues in South Australia”

WorkSafe’s approach to marketing safety to teenagers revealed

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time.  WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.

WorkSafe Young Workers Campaign

A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.

“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”

“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”

The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements.  These details illustrate some of the marketing thinking of WorkSafe. Continue reading “WorkSafe’s approach to marketing safety to teenagers revealed”

WorkSafe Victoria tries humour in safety advertising

For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker.  The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate.

It is refreshing for an OHS regulator to use humour in the aim of improving workplace safety particularly as this attempt avoids the slapstick humour that has been tried in the past by several safety organisations.  Workplace injuries are not a laughing matter but a gentle humour can be used to prick the conscience of those who have safety obligations.

Conversations with OHS peers on these ads has shown a perplexity over these ads.  Those who have established a public face or a reputation in the safety field are unsure whether laughing or, at the least, being amused is appropriate.  There is a fine line between mockery and amusement so hesitation is understandable. Continue reading “WorkSafe Victoria tries humour in safety advertising”

FindTheBest seriously misjudges on its data services for workplace deaths and injuries

Many organisations are beginning to assess their performance in occupational health and safety (OHS), mostly through spreadsheet graphics and lead and lag indicators.  These “databases” provide comparisons of activity with the hope of showing positive progress on safety.  FindTheBest.com has been building comparison websites for some time and has applied their mystical Web2.0 algorithms to workplace safety data from the United States in its FindTheData website.  It has several sites that may be of interest to OHS professionals – Work Injuries and Death and Dangerous Jobs.

Dangerous Jobs allows you to select the occupational categories you are interested in and then compare their statistical data.  For instance, comparing Farmers and Ranchers to Structural Steel Workers shows an annual fatality rate of 39.7 to 30.3 based on hours, respectively.  These comparisons are based on data from the United States Department of Labor statistics.  But the question on the comparison is so what?  What benefit can be gained by comparing these two sets of data?  None, as far as I can see.

The glossary for Dangerous Jobs lists the top couple of popular comparisons as

  • Top 7 Most Dangerous Jobs in US
  • Police and sheriff’s patrol officers vs. Electricians

The first has curiosity value but the second is reminiscent of the adolescent (or drunk) speculation on who would win in a fight between Darth Vader and Gigantor?  Pointless speculation that sounds like it could result in some interesting information.  Just maybe.  Perhaps. Continue reading “FindTheBest seriously misjudges on its data services for workplace deaths and injuries”

Brodie’s Law not being applied. Perhaps a broader context is needed.

Workplace bullying is a hazard that must be recognized, addressed and punished, but above all prevented. “Brodie’s Law” was always going to be a part of this challenge but never the solution.

Today’s Age newspaper bemoans the fact that “Brodie’s Law” has not been applied since its introduction 12 months ago.  This is not surprising and the article provides some clues to why.

The application of this law seems now to be mainly intended for the Victorian Police force and, as with any police force, there are a great many items on their agenda of which workplace bullying is only one.

Policing and harm prevention

It can also be asked why the Victorian Police force is policing a workplace issue?  Workplace safety is principally the responsibility of the employer or, in the new language, person conducting a business or undertaking.  The bullies and employer involved in the bullying of Brodie Panlock were prosecuted under occupational health and safety law, not the Crimes Act. Continue reading “Brodie’s Law not being applied. Perhaps a broader context is needed.”

Safety posters about the reality of safety

Recently a colleague was asking why there was no reality in many of the workplace safety posters.  Many countries are continuing with confronting campaigns or workplace injuries and fatalities but it is easy to suffer from graphic “fatigue” and a new approach is required.  Part of this cycle has resulted in WorkSafe Victoria’s successful Homecomings campaign but even that campaign has a diminished impact, over time.

So I had a go at a couple of posters that I thought reflect the reality of workplace injuries and fatalities but also pack a punch.  These posters were produced separately to any safety campaign and solely in response to my colleague’s comment.

I would welcome constructive criticism on these posters and their relevance to workplace safety.

I have also Mummy equivalents available and should add that these images have come from a photo library.

Kevin Jones

NSW inquiry into workers’ compensation illustrates short-termism

UnionsNSW are campaigning strongly on OHS issues during an inquiry by Joint Select Committee on the NSW Workers’ Compensation Scheme into workers compensation.  They make the point that a focus on the reduction of injury is the most effective way of rendering a workers compensation scheme “profitable”.  By neglecting worker safety, injuries increase and there is a higher demand on compensation and rehabilitation resources.

A major concern in the campaign is that the government is focussing on reducing costs and, in workers’ compensation schemes, that often results in fewer resources for injured workers and their families.

Tim Ayres, Secretary of the Australian Manufacturing Workers Union, was quoted in the Sydney Morning Herald:

“If NSW employers want to save money on workers’ comp premiums, they should focus on reducing their premiums by providing safer workplaces where workers don’t get injured and killed.”

But a draft submission, seen by SafetyAtWorkBlog, by the International Governance and Performance Research Centre (IGPRC) of Macquarie University provides some balance into the rhetoric. Continue reading “NSW inquiry into workers’ compensation illustrates short-termism”

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