Safety awards and the new media option

In yesterday’s article on Kerrin Rowan, mention was made of how important local community support is.  A reader has drawn our attention to a front page article in the Plains Producer newspaper of 9 October 2008 (not available online)

It reminded us of the significance local newspapers have in the rewarding the achievements of local citizens and that the front page article, inversely, illustrates how almost all daily metropolitan newspapers ignore OHS and RTW award winners.  There seems to be no mention of Kerrin in the online site for The Adelaide Advertiser.

But then safety awards seem not to be newsworthy.  Daily newspapers seem to see safety awards as a marketing tool and throws them all in the PR basket, even those worthy of greater attention. Kerrin’s story is one of the few exceptional rehabilitation stories and yet even with this level of “human interest”, such a story is ignored.

The newspapers are happy to receive the advertising revenue for a half page ad inserted by the OHS regulator congratulating the award winners but no one in the newspaper publishers seems to see any newsworthiness in the award winners.

Perhaps it is time for the OHS regulators to give up trying for the attention of the traditional media and go Web 2.0 with blogs, Twitter and Youtube.  Although, SafetyAtWorkBlog would still be looking for the human interest.  Recently we did not report on some OHS award winners for OHS management systems, principally because it is difficult to describe explain such a system in an article.  What could be done is to report on the significance of the award for the winners but that does not assist readers with OHS solutions, one of the aims of our blog.

OHS people and blog readers like pictures and video.  They like to use the technological capacity of the internet in a combination that traditional media cannot match.  OHS regulators and award conveners could do more to support the newer media by a prompt turnaround in video or images from the awards night.  These are already produced before, or on, the awards nights but often take over a week, if at all, to be accessible to the media.  The new media and its readers want immediacy and immediacy allows the community to share in some of the exhilaration felt by the award winners.  Topicality is tenuous.

Some OHS awards have been running for over ten years but still gain no traction in the metropolitan newspapers.  Our advice is to embrace the new media and see where it leads.

Kevin Jones

Public Comments vs Petition – modern lobbying required

Recently SafetyAtWorkBlog noted that almost one quarter of the submission to the government on its proposed national model OHS law were from individuals and confidential.  There was a suspicion of bulk proforma submissions.

One example that is available through the publicly accessible submissions is a letter to the Minister, Julia Gillard, from the Dr Sharann Johnson, President of the Australian lnstitute of Occupational Hygienists.  The letter raises concerns over the omission of “suitably qualified” from the legislation.  It concludes

“I strongly implore you to reconsider your decision not to include a requirement for the providers of Occupational Health and Safety advice and services to be “suitably qualified” in the national new model OHS legislation.  lt would be disappointing to see this amalgamation of legislation miss the opportunity to make a significant impact on the standard of OHS advice provided to Australian industry and ultimately improve our health and safety performance at a national level.”

Similar concerns to Dr Johnson’s have been discussed elsewhere in  SafetyAtWorkBlog but on the issue of proforma submissions it is noted that three other submissions, Kevin Hedges, Gavin Irving and a personal submission by Dr Johnson, contain almost exactly the same text.

What these and other proforma submitters are producing is not a response to a draft document or a submission but a petition.  Petitions have existed for centuries and carry considerable political clout but putting in a cut-and-paste submission is unhelpful.  It signifies a united position but is not constructive.  A petition to the Government or specific ministers on a single issue, such as “suitably qualified”, may have had more influence if it included an influential number of signatories and was lodged at the appropriate time, in response to outrage over the particular matter.

There is no criticism of the content of the AIOH letters only of the method of delivery and strategy.  There are many more confidential submissions that have also applied a similar strategy.

SafetyAtWorkBlog contacted Safe Work Australia over the issue  and asked “How many proformas were used and who were they by?”  A spokesperson responded

“Of the 480 submissions received, just over 200 standard form submissions were received from union members, in five different proformas.  Each of the five forms contained similar comments.  In addition, we identified a small number of standard form submissions from one professional association.”

In developing better legislation, the influence on the process from “weight of numbers” is likely to be far less in this circumstance than would be gained through constructive and innovative suggestions.

As Australia is likely to go through similar public comment phases on a raft of OHS regulations and documents over the next 12 months, assuming the Government does not shelve the project.  It is important for the proforma submitters to review their strategies and, perhaps, establish more direct contact through lobbying the relevant Ministers in each State and Federally, on behalf of their large (?) membership. In this way the Government would be familiar with the various organisations, would understand the background to those organisations’ arguments, and would then anticipate the innovative solutions that OHS organisations, professionals and experts, would put forward.

This strategy has worked for the unions and business groups for decades.  It may be time for a new strategy for some groups that combines reliable techniques like petitions with personal contact to be followed up by a knock-out submission at the right time, perhaps supported by a broadly distributed media statement.

Kevin Jones

Australian Safety Ambassadors

Safe Work Australia introduced a program of safety ambassadors in the lead-up to Safe Work Australia Week 2009.  The editor of SafetyAtWorkBlog was chosen as one of this year’s ambassadors.  Kevin Jones was also featured in the authority’s newsletter, the Safe Work Australian, that is available for download.

There were no formal requirements of the title other than promoting Safe Work Australia Week.  From the list of ambassadors on the Safe Work Australia website, most already have a strong record of advocating safe work practices.  Being an ambassador seems to have simply provided a topical focus, or additional motivation, for promoting the week.

Safe_work_Australian Oct 09 kj

Grandad’s disease

Almost as a follow-on from the Matt Peacock podcast the UK’s Health and Safety Executive has given asbestos the feature slot in its October 2009 podcast that has just been released.

The podcast and accompanying campaign is aimed at the recent tradespeople who may be under the impression that, as asbestos was banned in the UK in 2000, that the hazard no longer exists.  This is not the case and the podcast pushes this point.

The podcast also mentions how people panic when  there is any risk of exposure to asbestos.  Strangely, the speakers say that harm from asbestos is more likely to come from prolonged exposure than from a single fibre.  This seems to contrast with the asbestos campaigns of the past and given that symptoms of asbestos-related diseases can appear “out-of-the-blue” decades later, the statement sounds odd.

The HSE podcast can be downloaded HERE.

Kevin Jones

Safe Work Australia Week 2009 begins

The last week of October 2009 is Safe Work Australia Week.  The federal OHS authority sets an overall framework for the States’ OHS promotional activities.

A media statement in support of the week, reiterated the statistics –

“More than 260 Australians die as a result of work related injuries and over 135,000 are seriously injured every year.”

Below is a list of the links for each Australian State’s acitivities.

SWAW_generic_WEB

Greens keep fighting ANSTO on nuclear safety

The Australian Greens Senator Ludlam is not resting on his “wins” against the Australian Nuclear Science & Technology Organisation.  On 22 October 2009, Ludlam issued a media statement.  Some quotes are below:

“If ANSTO believes its record is clean, it should make public the incident reports rather than waiting for the issues to be raised in Senate committees,” said Greens spokesperson on nuclear issues, Senator Scott Ludlam.

Good point. If one places this incident in the realm of workplace safety, the incident still would not become public.  OHS authorities usually only make public incident details after prosecution for, probably, sound legal reasons.  On OHS principles, issues that have relevance to other worksites should be communicated and, in some cases and industries, safety alerts are issued, but should a public notice be made of each incident that is reported? Probably not as disinterest and complacency would soon emerge.

“The ANSTO statement confuses the issue by referring to imaginary claims of a ‘spill’ and seeks to downplay an incident by noting, “The quantity of medical isotope in the vial was 1/10 of a teaspoon”.  The quantity of material exposed is irrelevant: as ANSTO well knows, it is the level of radioactivity of a given sample that matters, not how many teaspoons may have been dropped.

Agreed to some extent.  Quantity does not equal risk.

“ANSTO is also aware that there is no safe level of ionising radiation… as confirmed by the National Academies of Science BEIR VII report on “Health Risks from Exposure to Low Levels of Ionizing Radiation“.

There are umpteen instances of arguments over “safe levels” in OHS and environmental management.  It is likely that the Australian Greens will become more vocal when the determination of “reasonably practicable” becomes more widely applied throughout Australia.  Exposure levels are arguments that cannot be won in the short term and vary considerably as research continues

Whistleblower

“ANSTO’s whistleblower policy states that disclosure of threats to the health, safety and welfare of staff, and/or the general public is in the public interest.”

The environmental sector has relied on whistleblowers for decades – Silkwood, Brockovich, being obvious examples – or at least, relied on those who persist or become obsessed.

The call here by the Greens is likely to have many companies reassessing the application of their whistleblower policy, should they have one.  OHS doesn’t usually work through such a policy but it is an approach that may require reanalysis in line with the expansion of OHS law into the traditional areas of public liability.

One would hope that a corporation’s sense of social responsibility would be applied in such worker and public health matters.  Given the secrecy over nuclear power leaks and spills at England’s Sellafield plant, an important part of England’s weapons program for many decades, the Greens’ suspicion can be easily understood.

Kevin Jones

Independent Aussie politician forecasts “near riots” on OHS

Rob Oakenshott is an independent politician in the New South Wales parliament,  He was formerly a representative of the National Party.  Oakenshott is one of the first Australian politicians who are not directly involved in the program of OHS law  harmonisation to raise any concerns.

What spurred him to speak was a recent case in the High Court of Australia centring around NSW’s absolute OHS duty of care.  Comments from the Allens Arthur Robinson newsletter say:

“The matter will present an opportunity for the court to determine whether the interpretation of the duties under the OHS Act is so restrictive that it makes it impossible for an employer to comply with them and practically removes the benefit of the statutory defences.  The issue of the difficulty of complying with the legislation is something that the defendants have submitted runs counter to the rule of law and the Constitution.”

Oakenshott stated in a media release (not yet available on his website):

“I am also concerned that aspects of NSW state legislation such as the absolute liability elements are being considered by the Federal Government,” he said. “Having been involved in state politics for fifteen years, I can assure the government they will have near riots on the streets from the small business community of Australia if they mirror NSW legislation in the quest for harmonious national laws.”

This would be the first time that OHS would ever have raised the passion of Australian small businesses to this extent.   A survey produced for the ACTU (considered to be representative of the general population by the research company) quoted the following statistics:

67% believe that workplace safety is important, but only 40% see it as “very important”.

Kevin Jones

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