Safe Work Australia introduced a program of safety ambassadors in the lead-up to Safe Work Australia Week 2009. The editor of SafetyAtWorkBlog was chosen as one of this year’s ambassadors. Kevin Jones was also featured in the authority’s newsletter, the Safe Work Australian, that is available for download.
There were no formal requirements of the title other than promoting Safe Work Australia Week. From the list of ambassadors on the Safe Work Australia website, most already have a strong record of advocating safe work practices. Being an ambassador seems to have simply provided a topical focus, or additional motivation, for promoting the week.