Category: communication

Dead Men Tell No Tales – Safety Storytelling

A common theme throughout presentations at the Safety Asia Summit in Kuala Lumpur was the need to communicate safety and health clearly and concisely to variety of nationalities with a variety of literacy levels. My presentation aimed at reminding the OHS professional delegates that they may already have skills that they could use in communicating safety issues to their audience or workers and contractors.

Every culture has stories. Stories have been the dominant way of teaching for centuries but we are gradually losing some of our innate storytelling skills or we do not see how they may be relevant to the workplace. OHS professionals could benefit from redeveloping those skills and also encouraging those skills in others. Stories can be a base for teaching,listening and, in OHS parlance, consultation.

The story

Quite often people in business talk about “the story” without really appreciating the complexity of storytelling, or the power of storytelling. Here are two quotes about stories that I plucked from a marketing brochure:

“The story is what drives the bond between the company and the consumer.”

“Stories can be used to communicate visions and values, to strengthen company culture, to manage the company through change and to share knowledge across the organisation.”*

There is some truth in these quotes but the purpose of the quotes undermine their value. The book these are from discusses storytelling in terms of branding and advertising, in other words the purposeful manipulation of people’s desires. For marketing and advertising is the sector where storytelling has been most effective in supporting the selling of products and the selling of ideas.
Continue reading “Dead Men Tell No Tales – Safety Storytelling”

New research on OHS business case

cover of business-case-for-safe-healthy-productive-workSafe Work Australia recently released its second research paper related to developing or communicating a business case for occupational health and safety (OHS).  The paper has been authored by Sharron O’Neill and is called “The Business Case for Safe, Healthy and Productive Work – Implications for resource allocation: Procurement, Contracting and infrastructure decisions“.  O’Neill’s paper clearly challenges the dominant thinking of OHS and costs.

O’Neill states that the quality of previous analyses of OHS business costs have been “fundamentally poor”, partly because

“Rather than strategically examining the cost-benefit to business of work health and safety, the typical ‘silo’-driven analysis produces a narrow focus on a very different concept; the cost-benefit to business of health and safety interventions. This has obscured much of the potential for improving  organisational productivity and operational decision-making.” (page 4, link added)

Login or subscribe to SafetyAtWorkBlog to continue reading.

The SIA identifies four big issues for it in 2015

The Safety Institute of Australia‘s (SIA) CEO David Clarke revealed his four big issues for the SIA at a recent breakfast function in Melbourne.

Policy Agenda

Clarke stated that he had instigated the creation of a National Policy Agenda for the SIA – a first for the over 60-year-old registered charity.  Clarke emphasised that the SIA needed to understand the language of government, employers and unions as it relates to safety.  The significance of the agenda was reinforced by Clarke who said that without such a strategy, the SIA would struggle for relevance.

Certification

Another priority was the certification of the occupational health and safety (OHS) profession in Australia.  Clarke admitted that this was a controversial move but sees the establishment of a “licence to operate” as vital to increasing the status of the profession. Continue reading “The SIA identifies four big issues for it in 2015”

WorkSafe Victoria’s Len Neist addresses safety profession breakfast

Herbert Smith Freehills (HSF), in its Australian partners and as a firm, has been prominent in occupational health and safety (OHS) matters, even though the organisation is “on the nose” with much of the trade union movement. This week HSF conducted a breakfast for the Safety Institute of Australia (SIA) in Melbourne, the first in a couple of years after an alleged falling out with the SIA.  The presentations did not sparkle as some have in previous years.

The most anticipated presentation was from Len Neist, an executive director of WorkSafe Victoria.  Neist outlined the aims of the organisation but much of this was familiar.  He reiterated the obligations on WorkSafe from the various legislation and pledged to focus on prevention.

Neist is not beyond executive jargon (“risk tolerability framework” ?) and stated one of his aims was to “incentivise compliance and improvement”.  One can argue that compliance should require no encouragement only enforcement.  Why provide incentives to businesses for what is their legislative and moral duty?

Login or subscribe to SafetyAtWorkBlog to continue reading.

Safety Asia Summit 2015

Safety Summit Asia-KL-9th12Mar2015I have been invited to speak at the Safety Asia Summit in Kuala Lumpur in March 2015. My presentation will focus on safety communications.  My blurb in the conference program lists the following points:

  • “Ways of Seeing” – the importance of John Berger’s work
  •  The importance of language in the reframing of Safety
  • Writing about safety as a professional development tool
  • Safety leadership and classical literature
  • Embracing the importance of stories

I am in the midst of finalising my presentation and would welcome any input or stories from SafetyAtWorkBlog readers to assist me.  Use the link below to contact me directly.

Kevin Jones

Media tips for Australian OHS professionals

The occupational health and safety (OHS) profession in Australia has suffered from the lack of a public voice.  This is partly due to ineffective and disorganised professional associations but more it is due to fear – fear of embarrassment, fear of ridicule, fear of failure….  This is peculiar because a fundamental element of OHS is communication.  Below is some information from an Australian journalism textbook that may help reduce some of that fear.

Code of Ethics

The Media Entertainment and Arts Alliance (ie. the journalists’ “union” in Australia) publishes a Code of Ethics. (Similar organisations round the world have equivalent documents and obligations)  This is vital information for any journalist but also important for those who want to engage with the media, perhaps through interviews.  For instance, on the use of sources, the Code says

“Aim to attribute information to its source.  Where a source seeks anonymity, do not agree without first considering the source’s motives and any alternative attributable source.  Where confidences are accepted,  respect them in all circumstances.”

Continue reading “Media tips for Australian OHS professionals”

© Workplace Safety Services P/L (ABN: 68091088621) and SafetyAtWorkBlog, 2008-2024. Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Kevin Jones and SafetyAtWorkBlog with appropriate and specific direction to the original content.

Concatenate Web Development
© Designed and developed by Concatenate Aust Pty Ltd