Getting safety promotion right

The Health & Safety Executive (HSE) has come in for a lot of “stick” over the last few years by seemingly over-reacting to OHS hazards.  In many cases, these reports have come from a misinterpretation of OHS rules and guidelines or a misunderstanding of the basic principles of safety.  In some cases it is simply a beat-up my England’s tabloid media.

However, this attitude to safety and the creation of a misperception of OHS has annoyed the HSE.  Below is a video that the HSE produced, going by the tone of the video, in response to the bad press.

The “Right People” campaign seems familiar to many other campaigns attempted around the world and the introduction depicting silly headlines shows that the HSE is think-skinned.

Much more successful is the HSE’s recent campaign about safety in farming.   Continue reading “Getting safety promotion right”

Forklift death and safety posters

Twelve days in 2010 and Victoria has experienced its first workplace death and it was due to the use of a forklift.  A 60-year-old man was crushed after a load being removed from a truck by forklift fell.

According to WorkSafe Victoria:

“…the man was guiding a forklift driver who was to remove the computer equipment weighing some 200kg and standing about 2m high, from the back of a semi-trailer.  The equipment was on castors and not mounted on a pallet.”

As part of WorkSafe ongoing campaign on forklift safety, it has issued two safety posters.  Originals should be available through the local WorkSafe Victoria offices.

Sandman lecture online

In November 2009, Peter Sandman delivered the Berreth Lecture at the annual conference of the National Public Health Information Coalition (NPHIC).  Significantly Sandman was asked not to present on risk communication but about his experiences in risk communication and how he came to prominence in the field.

The NPHIC has made the 65-minute video of his lecture available on-line. Sandman has the audio available through his website. The speech notes are also available but, as is his wont, Sandman diverges from the “script” frequently.

Continue reading “Sandman lecture online”

HSE Chair’s review of 2009

Judith Hackett, Chair of the UK Health and Safety Executive (HSE), reviews the performance of the agency in the December podcast produced by the agency.  Transcript is available online

The podcast provides a positive outlook for the HSE which one would expect.  Hackett talks about the need for the HSE to dispel the myths that have been promoted throughout the media and the lack of credibility of the regulator discussed by many in the UK, such as Jeremy Clarkson.   Continue reading “HSE Chair’s review of 2009”

Grass Roots Safety

For over 40 years, the Australian State of Victoria has had several safety organisations that exist under the radar.  In the 1960s the Department of Labour & Industries supported the generation of safety groups but many groups simply appeared.

These groups are, what in contemporary times would be referred to as, networking groups.  The members were from a range of industries, often from a particularly industrial part of Melbourne of regional areas.  The groups met usually once a month sometimes in a factory canteen to talk about safety and to see if any members could suggestion solutions to particular problems.

One group, the Western Safety Group encompasses the western suburbs of Melbourne, a zone of concentrated manufacturing plants and one which includes a major zone of chemical production.  (In my youth I would try to catch lizards in the buffer zones around the plants)

A risk with any grass roots association is to reach a level of sustainability without becoming a commercial entity.  WSG and  the Central Safety Group have achieved this in different ways.  In each WSG meeting, which usually runs for around one hour during the day, there is a 10 to 15 minute window for sellers of new OHS products and services to sell their wares.  This is a pragmatic solution to the reality that an OHS network’s membership list could be lucrative.

The Central Safety Group has a different approach because it has developed a different character.  The CSG, of which I am a Life Member, has conducted its meetings in the centre of Melbourne and with the decline of manufacturing and industry in the city and inner suburbs, the membership has moved from an industrial to managerial approach.

CSG does not allow for the promotion of OHS services and products and is much the better for it.  Allowing commercialism into a community or networking group makes it a trade show or exhibition and defeats the purpose.

These two groups, and there are others, have had a fluid membership that has probably topped no more than about 80 members at a time but this is an advantage.  Members appreciate the face-to-face discussion.  Meetings have minimal formality and foster camaraderie even amongst industrial competitors.

Mostly the safety groups that have lasted have done so by maintaining an independence from the OHS regulator although most groups have at least one member who works with WorkSafe Victoria.  Although some of the groups have existed for decades, there is no mention of them on the WorkSafe website although WorkSafe has made several attempts to create a safety group directory and a meeting of Safety Group secretaries almost 10 years ago began discussions with WorkSafe to establish a single webpage listing.

The groups are also, largely, independent from the larger safety organisations although those safety organisations have made moves to support safety groups.  Moves that have been mostly rebuffed.

Over the last few year the Western and the Central Safety Groups have established websites (CSG’s will be functioning in December 2009) as the most efficient way to communicate with members in between the monthly meetings.

Such networking groups have huge advantages over professional associations who have such a broad range of issues to consider.  The safety group “model” talks about safety and funds itself from annual membership fees of much less than $A100 in most circumstances.

In some circumstance “small is beautiful”, welcoming, professionally satisfying and productive.  Victoria’s safety groups are a good example of groups of like-minded OHS professional helping each other out rather than trying to climb the greasy pole.

Kevin Jones

Safety awards and the new media option

In yesterday’s article on Kerrin Rowan, mention was made of how important local community support is.  A reader has drawn our attention to a front page article in the Plains Producer newspaper of 9 October 2008 (not available online)

It reminded us of the significance local newspapers have in the rewarding the achievements of local citizens and that the front page article, inversely, illustrates how almost all daily metropolitan newspapers ignore OHS and RTW award winners.  There seems to be no mention of Kerrin in the online site for The Adelaide Advertiser.

But then safety awards seem not to be newsworthy.  Daily newspapers seem to see safety awards as a marketing tool and throws them all in the PR basket, even those worthy of greater attention. Kerrin’s story is one of the few exceptional rehabilitation stories and yet even with this level of “human interest”, such a story is ignored.

The newspapers are happy to receive the advertising revenue for a half page ad inserted by the OHS regulator congratulating the award winners but no one in the newspaper publishers seems to see any newsworthiness in the award winners.

Perhaps it is time for the OHS regulators to give up trying for the attention of the traditional media and go Web 2.0 with blogs, Twitter and Youtube.  Although, SafetyAtWorkBlog would still be looking for the human interest.  Recently we did not report on some OHS award winners for OHS management systems, principally because it is difficult to describe explain such a system in an article.  What could be done is to report on the significance of the award for the winners but that does not assist readers with OHS solutions, one of the aims of our blog.

OHS people and blog readers like pictures and video.  They like to use the technological capacity of the internet in a combination that traditional media cannot match.  OHS regulators and award conveners could do more to support the newer media by a prompt turnaround in video or images from the awards night.  These are already produced before, or on, the awards nights but often take over a week, if at all, to be accessible to the media.  The new media and its readers want immediacy and immediacy allows the community to share in some of the exhilaration felt by the award winners.  Topicality is tenuous.

Some OHS awards have been running for over ten years but still gain no traction in the metropolitan newspapers.  Our advice is to embrace the new media and see where it leads.

Kevin Jones

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