Safe Work Australia is gearing up for National Safe Work Month

Last year, Safe Work Australia (SWA) gambled on a series of online videos and live events through National Safe Work Month in the form of Virtual Safety Seminars (VSS). VSS provided good online content that continues to be viewed but such a safety communication strategy should stand up to questioning, particularly if it arises from a Government agency.

One of the most important elements of any safety communication strategy is to attempt to measure its success.  The strategy may be aimed at raising awareness of an issue, providing information or promoting a service or product but the important part is to structure the strategy so that it can be measured and for that measurement to occur.  The OHS sector in Australia has a tradition of trying something because it is a good idea and then considering the effort to be a measure of success.  Too many strategies magnify awareness of an issue of which the community is already aware rather than developing a strategy for change, and of tangible change. In some ways the community’s tolerance for awareness over change is starting to wear thin.

With this in mind, SafetyAtWorkBlog posed some questions to Safe Work Australia: Continue reading “Safe Work Australia is gearing up for National Safe Work Month”

Factual reporting and the OHS Body of Knowledge

Pam Pryor,  Registrar, Australian OHS Education Accreditation Board, responds to some issues raised in a recent blog article.

The Safety Institute of Australia and the Australian OHS Education Accreditation Board welcomes informed, constructive comment on their activities and on OHS in general.

The paper Reflection on the SIA Ltd professional project and the Body of Knowledge (Pearse, McCosker & Paul, 2015) makes a number of assertions which must be addressed to ensure readers have an accurate understanding of the issues and the discussion. This article addresses just one of these assertions: The OHS Body of Knowledge promotes a narrow technical view of OHS.

While commenting that the reason for the existence of the OHS Body of Knowledge is unclear Pearse et al., also note that there is no industry-wide agreement on the educational requirements to practice as an OHS professional; that there is no unified body of knowledge for OHS; and the evidence base in relatively low and underdeveloped. All comments with which we would agree and also clear reasons for the development of an OHS Body of Knowledge and the discussions which have arisen, and will continue to occur, on what should comprise the OHS Body of Knowledge for Generalist OHS Professionals. Continue reading “Factual reporting and the OHS Body of Knowledge”

Research raises serious questions on SIA’s certification push

One of the most contentious issues in Australia’s occupational health and safety (OHS) profession at the moment is the move by the Safety Institute of Australia (SIA)to certify the profession. In the February 2015 issue of the Journal of Health Safety and Environment, Warwick Pearse, Laura McCosker and Gunther Paul researched the SIA’s “professional project” and found it seriously wanting.

The paper “Reflection on the SIA Ltd professional project and the Body of Knowledge” states that the project

“…has the potential to promote a narrow technical view of OHS rather than a wider view which encompasses societal relations of power and politics.”

“The use of the BoK [Body of Knowledge] as a key element in the professional project has the potential to represent OHS as a unified system of knowledge — which it is not.” [link added]

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Inconsistency on OHS roles in dairy careers guide

Cover of WSV966__Dairy_Safety_webSeveral years ago, WorkSafe Victoria published “Dairy Safety: A Practical Guide“* A decade on Dairy Australia has published its career guidance “Stepping Stones” which seems to imply that not all employers and workers have a legislative responsibility to work safely and without harming others.

It is a legislative truism that “safety is everyone’s responsibility” and Dairy Australia advises that

“All farm businesses have an obligation under law to provide a safe and healthy workplace for their employees, contractors, family, visitors and members of the public. Farm businesses who don’t act to fulfil health and safety responsibilities face significant fines and penalties.”

Cover of Stepping Stones - DairyHowever according to Stepping Stones only some dairy roles have an overt occupational health and safety obligation.  Continue reading “Inconsistency on OHS roles in dairy careers guide”

The evolution of Broken Windows

One year ago, this blog included an article about possibly applying “broken windows” theory to occupational health and safety (OHS) as both involve the enforcement of rules. The article said:

“The principal OHS lessons from Broken Windows Theory are that one needs to scratch the surface of any new OHS approach, that these theories need time to mature and to be verified or questioned and that it remains an important exercise to look beyond our own experiences, but to look with an analytical eye.”

The theory is evolving according to the architect of the theory, William J Bratton in an audio report in  NPR’s All Things Considered for 4 May 2015.  According to that article:

“Bratton says he’s open to some revisions of the city’s broken windows philosophy, including more warnings for first-time offenders. But his larger message seems to be: If it ain’t broke, don’t fix it.”

All theories require adjustment to make sure they remain practical and relevant.

OHS professionals who correct the workplace hazards, particularly worker behaviours, that are the “low hanging fruit” seem to be following Broken Windows, theory to some extent. But to continue to do this, without addressing hazards higher up the hierarchy of controls,  the organisational structure and the managerial prerogatives will devalue the original intention of enforcing worker behaviours and improving the work environment.

Mark Griffith illustrates the risk of devaluing the enforcement effort when he says, in the NPR article:

“We all want a better quality of life…. What we’re saying is the approach to it — the tactics that are used to arrive at that — are overly aggressive, and are ultimately on some level counterproductive to the very goals you’re trying to achieve.”

This seems equally valid to workplace safety management.

Kevin Jones

Dead Men Tell No Tales – Safety Storytelling

A common theme throughout presentations at the Safety Asia Summit in Kuala Lumpur was the need to communicate safety and health clearly and concisely to variety of nationalities with a variety of literacy levels. My presentation aimed at reminding the OHS professional delegates that they may already have skills that they could use in communicating safety issues to their audience or workers and contractors.

Every culture has stories. Stories have been the dominant way of teaching for centuries but we are gradually losing some of our innate storytelling skills or we do not see how they may be relevant to the workplace. OHS professionals could benefit from redeveloping those skills and also encouraging those skills in others. Stories can be a base for teaching,listening and, in OHS parlance, consultation.

The story

Quite often people in business talk about “the story” without really appreciating the complexity of storytelling, or the power of storytelling. Here are two quotes about stories that I plucked from a marketing brochure:

“The story is what drives the bond between the company and the consumer.”

“Stories can be used to communicate visions and values, to strengthen company culture, to manage the company through change and to share knowledge across the organisation.”*

There is some truth in these quotes but the purpose of the quotes undermine their value. The book these are from discusses storytelling in terms of branding and advertising, in other words the purposeful manipulation of people’s desires. For marketing and advertising is the sector where storytelling has been most effective in supporting the selling of products and the selling of ideas.
Continue reading “Dead Men Tell No Tales – Safety Storytelling”

The SIA identifies four big issues for it in 2015

The Safety Institute of Australia‘s (SIA) CEO David Clarke revealed his four big issues for the SIA at a recent breakfast function in Melbourne.

Policy Agenda

Clarke stated that he had instigated the creation of a National Policy Agenda for the SIA – a first for the over 60-year-old registered charity.  Clarke emphasised that the SIA needed to understand the language of government, employers and unions as it relates to safety.  The significance of the agenda was reinforced by Clarke who said that without such a strategy, the SIA would struggle for relevance.

Certification

Another priority was the certification of the occupational health and safety (OHS) profession in Australia.  Clarke admitted that this was a controversial move but sees the establishment of a “licence to operate” as vital to increasing the status of the profession. Continue reading “The SIA identifies four big issues for it in 2015”

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