media – Page 47 – SafetyAtWorkBlog

Safety awards and the new media option

In yesterday’s article on Kerrin Rowan, mention was made of how important local community support is. A reader has drawn our attention to a front page article in the Plains Producer newspaper of 9 October 2008 (not available online)

It reminded us of the significance local newspapers have in the rewarding the achievements of local citizens and that the front page article, inversely, illustrates how almost all daily metropolitan newspapers ignore OHS and RTW award winners. There seems to be no mention of Kerrin in the online site for The Adelaide Advertiser.

But then safety awards seem not to be newsworthy. Daily newspapers seem to see safety awards as a marketing tool and throws them all in the PR basket, even those worthy of greater attention. Kerrin’s story is one of the few exceptional rehabilitation stories and yet even with this level of “human interest”, such a story is ignored.

The newspapers are happy to receive the advertising revenue for a half page ad inserted by the OHS regulator congratulating the award winners but no one in the newspaper publishers seems to see any newsworthiness in the award winners.

Perhaps it is time for the OHS regulators to give up trying for the attention of the traditional media and go Web 2.0 with blogs, Twitter and Youtube. Although, SafetyAtWorkBlog would still be looking for the human interest. Recently we did not report on some OHS award winners for OHS management systems, principally because it is difficult to describe explain such a system in an article. What could be done is to report on the significance of the award for the winners but that does not assist readers with OHS solutions, one of the aims of our blog.

OHS people and blog readers like pictures and video. They like to use the technological capacity of the internet in a combination that traditional media cannot match. OHS regulators and award conveners could do more to support the newer media by a prompt turnaround in video or images from the awards night. These are already produced before, or on, the awards nights but often take over a week, if at all, to be accessible to the media. The new media and its readers want immediacy and immediacy allows the community to share in some of the exhilaration felt by the award winners. Topicality is tenuous.

Some OHS awards have been running for over ten years but still gain no traction in the metropolitan newspapers. Our advice is to embrace the new media and see where it leads.

Kevin Jones

Annual holidays get a TV makeover

Regardless of concerns over the veracity of data, Tourism Australia’s “No Leave, No Life” campaign is continuing to develop its media presence.

The Seven Network announced this week that “No Leave, No Life” will form the basis of a television program to be broadcast from 5 December 2009. As is the nature of TV shows, when a new successful format is found, it can travel around the world. So, be warned.

The rationale of the “No Leave, No Life” tourism campaign is that employees hold on to their annual leave entitlements and amass many weeks’ leave. The employer groups have supported this campaign, principally, because this reduces the salary reserves each company must carry to cover the entitlements.Individually, employees can convince themselves that they are indispensable. The risk, from the workplace safety perspective, is that the individual is not accessing the mental health and stress relief that can come from being away from a workplace for several weeks.

Having no break from work mode can unbalance one’s life and put considerable strain on personal and family relationships. Just like adequate sleep can have productivity benefits, so can taking annual leave on a regular basis

There is also the organisational benefit that can come from breaking the routine. Just as individuals may come to believe they are indispensable, so an organisation can come to rely too heavily on individuals. A healthy corporate system should be able to cope with the absence of any staff member or executive for a short period of time (the period of annual leave).

Business continuity would dictate that a business can continue without key people permanently. Coping without these people for a short period each year can be considered a trial run of continuity.

In relation to the new television program the Seven Network advised SafetyAtWorkBlog that each episode is structured around the removal of a worker who has a large amount of annual leave from their workplace for a holiday within Australia (hence the Tourism Australia support). The viewer appeal, other than watching someone else have a good time, is that a comedian is used to fill the role of the holidaying staff members. The show is likely to illustrate several points – no one is indispensable, a regular holiday is an important individual activity, and, although not indispensable, the employee and their effort is valued by the organisation.

The show will follow people from these occupations:

a paediatric nurse in a cardiac ward;
a sales manager in a brewery
an ambulance paramedic; and
a charity events manager.

The OHS role and benefits of regular leave are not as overt in the program as they could be but that is not he purpose of the program. It is clearly a program that would not have existed without the Tourism Australia campaign. It has been designed to encourage Australians to take holidays and to holiday within Australia.

It is hoped that if and when people return to work refreshed they may realise how important regular leave is to their own wellbeing and mental health but having stress management or career burnout as a motivation for the employees themselves to take leave would have been more instructional.

Of course, it should be pointed out that businesses are doing themselves no good by allowing for the accumulation of excessive leave in the first place. In fact, it could be argued that by not enforcing the taking of leave the companies are increasing the stress of their employees and contributing to the social dysfunction that can result from such a work.life imbalance.

Kevin Jones

Pure research and applied research on shiftwork

At secondary school there used to be a pure science and applied sciences. Pure dealt with concepts and applied concerned the application of the concepts. This dichotomy exists in most disciplines and occupational health and safety is no different.

Both elements are equally important, research should be able to be applied for social benefit and applied sciences constantly needs new information to try.

Some pure research was supplied to SafetyAtWorkBlog last week from the publishers of the Chronobiology International The Journal of Biological and Medical Rhythm Research, a publication not usually on our reading list. Within this research on shift work was a useful summary of some of the issues shift work and health issues that OHS Managers must deal with.

The article is called “Wearing Blue-Blockers in the Morning Could Improve Sleep of Workers on a Permanent Night Schedule: A Pilot Study” and was published on 12 November 2009. It’s aims are below:

“The circadian clock is most sensitive to the blue portion of the visible spectrum, so our aim was to determine if blocking short wavelengths of light below 540 nm could improve daytime sleep quality and nighttime vigilance of night shiftworkers…..Blue-blockers seem to improve daytime sleep of permanent night-shift workers.”

The role of the circadian rhythm would be familiar to most readers who have had a role in managing shift workers or fatigue but it is difficult to see how the aims and findings of the research can directly assist safety managers. The article’s introduction gives a great summary of the hazards of shift work and the research references. It says

“In our modern society, working at night has become unavoidable in many fields. Night work is not only associated with acute (Giebel et al.,2008) and chronic health problems (Haus & Smolensky, 2006), but also with social impairment (Wirtz et al., 2008), lower performance (Rosa et al., 1990), increased risk of error (Gold et al., 1992), and industrial (Frank, 2000; Ong et al., 1987; Smith et al., 1994) and road accidents (Akerstedt et al., 2005; Folkard et al., 2005; Ingre et al., 2006; Novak & Auvil-Novak, 1996). Essentially, the most frequent complaints among shiftworkers are the lack of proper sleep during the day and lower vigilance while working at night (Akerstedt et al., 2008; Shield, 2002).”

The report goes on to explain the research study and how blueblocking helps eye discomfort, visual acuity and other shift-related issues but applying the OHS perspective to the hazards associate with shift work would require one to ask whether the shift work is required in the first place. The decision-making process would then descend through the hierarchy of controls to possibly, engineering or administrative controls, where the Chronobiology International research may have some application.

The Chronobiology article is a good example of academic research into a particular problem. It does not provide a particular practical solution but it provides an option that an OHS professional could consider by itself or in conjunction with other measures. It may be that a major solution could only come through a combination of minor solutions.

The context of the research’s application is understandable even if most of the study is too technical for the usual OHS professional’s mind but along the way the “pure” science has provided a very contemporary summary of shift work safety research as well as a possible control option.

Kevin Jones

The personal cost of surviving a major hazard explosion

As one gets older, the “where are they now?” columns in the newspapers or the summer magazine supplements become more interesting. The articles of faded pop stars and political one-time wonders are diverting but every so often one makes you stop and think.

OHS is not renowned for “where are they nows?”. The discipline and the profession has few celebrities but there are important people. One such person is Jim Ward. Jim’s story is long and involved but he came to the public’s attention as a survivor of the 1998 gas explosion at the Esso gas plant in Longford Victoria. The blast, which killed 2 workers, crippled the State’s gas supply for almost 2 weeks. A Royal Commission was held into the disaster.

Usually a worker’s evidence may be reported on for a day or two in such an investigation but Jim Ward became more than that primarily due to the attempt, according to some, by Esso Australia (a subsidiary of ExxonMobil) to scapegoat Jim. This attempt was roundly condemned in the Royal Commission.

In the Australasian Mine Safety Journal, Jim Ward has written a short personal account of what happened that day but, more importantly, how that day has changed his life.

After the failure of steel exchanger and before the fatal explosion, Ward writes:

“I raced to a doorway and looked out into the gas plant where I saw a thick white fog rolling down the walkway. This white fog was a cloud of vaporised hydrocarbon. Gas – highly flammable gas.

Out of the fog stumbled two zombie-like creatures. Two men – blackened from head to toe. They were covered in soot which had been blown from the inside of the huge steel exchanger when it violently ruptured. They had their arms out in front of them trying to feel their way through the fog, blinking as if trying to catch some daylight to help guide them to safety.

Over the roar of the jet–engine–like sound of gas spewing into the atmosphere I yelled – I yelled at them to get into the control room. Into the control room and to relative safety. Ninety seconds later the gas found a source of ignition and a second, much louder explosion shook the control room building again.

What followed from that moment on was sheer unadulterated terror.”

In his article he goes on to explain the psychological impact of that day and the diagnosis of his post-traumatic stress syndrome. Ward rightly points out that mental health is poorly understood in the workplace.

Many employers are satisfied if they get through a single day without a problem or complaint but silence is not compliance and there may be mental health issues that require attending to even though they are difficult to identify.

Ward’s article is a timely reminder that the measurement of a successful OHS management system or a more personal “safe system of work” has changed and that business needs to scrutinise OHS auditors on the mental health assessment criteria.

Perhaps, most particularly to Australia, it is necessary to gauge OHS laws through contemporary hazards, such as mental health. The law will exist for decades and need to be able to adapt to emerging hazards, many of them not coming from the physical.

His article also means that workers need to consider colleagues as more than just colleagues and look to their humanity. In the past many of us are inclusive and dismissive when we refer to someone as a work mate. People are more than that.

It may be, as this article is written on 9 November 2009, that Jim Ward’s message has already been learnt by the survivors and emergency workers of the World Trade Center from 2001. But for many outside the United States it is also two days before Armistice Day, the end of the World War which really brought shell-shock or combat stress reaction and post traumatic stress disorder to the public mind.

When remembering the fallen in war and work we should also ask “where are they now?”

Kevin Jones

New Safety Institute magazine is (mostly) a winner

Finally, the Safety Institute of Australia has got its act together and has contracted someone who has produced an OHS magazine that, mostly, satisfies the needs of its members and the aims of the Institute. SIA magazine cover 001

The first edition of OHS Professional landed in the SafetyAtWorkBlog letter box this morning and, it is fair to say that the involvement of an international publishing company, LexisNexis, is all over this magazine. The format clearly owes itself to other publications in the LexisNexis Australia stable, such as Lawyers Weekly, HR Leader and Risk Manager.

By and large, the magazine seems better for not having an OHS professional as the editor. Mark Phillips places the magazine in the publishing context rather than in the past where such magazines were squeezed into the OHS context or, even worse, made to fit into some agenda of a professional association. OHS Professional is devoid of the institutional baggage and infighting that has occurred in the past in the Institute. However, this is the first edition and the Letters page is yet to be operational.

There are some tweaks that could improve the magazine or address some bugbears. There is a book review on the latest Andrew Hopkins book. The name of the reviewer is not specified and described only as “an SIA member”. Clearly identifying the author is important to establishing the independence of any review.

This is particularly relevant in this case as the retail outlet of the Hopkins book is listed as Futuremedia. The founder of Futuremedia is Kerry Wonka. The Futuremedia website lists a professional membership with the SIA and Kerry Wonka is identified as a committee member of the SIA New South Wales Division. The absence of a reviewer’s name allows for speculation that the review could be an advertorial. The simple inclusion of a name would establish additional credibility to the very good review of an important book.

Several articles would seem to be familiar to readers as similar content has appeared in other Australian safety publications such as Safety Solutions, a free trade publication that is widely circulated, and various online OHS websites. If any magazine is to survive in the modern knowledge industry it must differentiate itself from not only other magazines but other information sources. OHS Professional has the basic structure right and it would be great to see its content develop into an independent source of important OHS information that does not rely on the cycle of SIA conferences and events.

As a for instance, National Safety magazine (pictured right) has established itself as an independent source of authoritative OHS information under the editorship of Helen Borger. National Safety reduced its reliance on being a magazine for members of the National Safety Council of Australia and this has helped broaden its readership and to survive where many other OHS magazines, such as CCH’s OHS Magazine (pictured below) and Niche Publishing’s Complete Safety, folded.

As with other SIA publications, the enthusiasm that comes from a new source of OHS information continues to be let down by an unfriendly website. There seems to have been no coordination between the SIA’s website developer and the hard copy publishers. Anyone visiting the SIA website would be unaware that it publishes much at all. More prominence is given to its partner organisations than to the important and tangible benefits of becoming a member, such as high quality publications.

When one finally finds the link in the drop down list for SIA magazines, the only article relates to the SIA’s relationship to its previous publisher who cancelled the contract at very short notice!!

The relationship with LexisNexis Australia is crucial to building a contemporary relevance for the Safety Institute of Australia, an aim that the SIA has regularly stated publicly but the Institute is hampering these good efforts with poor online support and inadequate promotional coordination.

In this first week of November 2009, SafetyAtWorkBlog has received two SIA publications that have great potential. The sad part is that this has occurred in the week after Safe Work Australia Week, the most active OHS week in Australia. This seems a major missed opportunity for the Safety Institute and it is suggested that their promotional coordinator, whoever it may be, should be sat down and had a long talking to.

Having said this, the next edition of OHS Professional will be keenly anticipated. If it is as good as the first edition, it will be a shame it is not published more frequently.

Kevin Jones

Disclaimer: an article by Kevin Jones is in this edition of OHS Professional. Kevin also works part-time as a content provider for LexisNexis but has no involvement with the publications. Kevin has written for National Safety magazine a couple of times over the last ten years and he is a Fellow of the Safety Institute.

New coronial approach should lead to greater safety information

The Australian State of Victoria has been in a fortuitous position with a Coroner, Graeme Johnstone, who was a staunch advocate of safety in the public and workplace spheres. Johnstone was a strong and physical presence at many conferences and in the media. Indeed, it would be difficult to find a more obvious and influential safety advocate in Australia over the last twenty years.

Johnstone retired recently due to ill-health. From 4 November 2009, his successor, Jennifer Coate, will be sitting in an official Coroners Court and the supportive legislation should provide even greater support to safety advocates.

According to a media release issued in support of the Court, there are several important legislative changes.

The power of the court to make recommendations to any Minister, public statutory body or entity relating to public health and safety and the administration of justice. Previously recommendations could only be made to Ministers.

Importantly, any Minister, public statutory body or entity either receiving or [sic] the [sic]of a recommendation must now respond in writing within three months stating what action will be taken (if any) as a result of the recommendations. This has never been required before and is an Australian first.

All inquest findings, coronial recommendations and responses to recommendations will be published on the internet, unless otherwise ordered by a coroner. This is the first time in Victorian coronial history that a requirement to publish inquest findings has been enshrined in legislation.

A new power for coroners to compel witnesses to testify without the risk of self incrimination. The court will now be able to issue a certificate excusing evidence heard by the court from being used to incriminate witnesses in other court proceedings.”

On the first point, how much different would have been the approach to level crossing safety with this authority? Would the faulty design of some level crossings have been changed more quickly? Of course, recommendations are still only recommendations but by referring to statutory authorities and others, there is likely to be less direct political spin and, perhaps, greater accountability.

This leads to the second point, timelines. Any meeting, action item, control measure or even correspondence, should have a timeline for response. This will allow the families of victims a hook on which they can hang their dissatisfaction with government inaction. Of course, there is usually no guarantee that correspondence is publicly accessible but to bullet point three.

Not only will inquest findings now be easily accessible to the public, the government responses mentioned above will be made available on the Coroner’s website.

Around ten years ago I was writing a book on occupational health and safety in the sex industry in Australia. I requested details form the Coroner’s office of deaths in this industry. I received many pages of decisions which helped considerably in determining whether deaths occurred at work or in relation to work.

Several years later, I put in a similar request for information on dairy-related deaths in support of a WorkSafe Victoria guidance with which I was assisting. The level of detail provided then was a line or two on each incident. It was enough to prepare a rough data table but was woefully unhelpful in the preparation of case studies of work-related fatalities. The accessibility allowed under the new laws will allow for a greater, and more public, understanding of the contributing factors to death which should lead to greater options for elimination or control.

The Coroner is clearly enthusiastic about her new powers. In the media release Coates says

“This new legislation will better enable the court to thoroughly examine and investigate the different types of deaths reported to us so we can help prevent similar deaths from occurring. Of real significance is the requirement that any body or entity receiving a recommendation must respond to us. This will be a real mechanism for change to public safety and we expect enormous benefits for the Victorian community to follow,” she said.

Judge Coate said publishing inquest findings, recommendations and responses on the internet would make public statutory authorities and entities more aware of their responsibility to respond to coronial findings.

“The new response requirement means the recommendations of a coroner cannot be selectively pursued or ignored. This is an important gain for the public safety and administration of justice for our community”

She said the publication of inquest findings, recommendations and responses on the internet would also make the coronial process more accessible to families who experience the death of a loved one investigated by the court.

“We have gone to great lengths to ensure our new practices under the Act recognise and have regard for the families and friends of a loved one who has died. That includes acknowledging the distress of families and their need for support and a recognition that different cultures have different beliefs and practices surrounding death.”

SafetyAtWorkBlog wishes Coroner Coates all the best and will be keenly watching the progress.

Kevin Jones

New Australian academic OHS journal

On 4 November 2009, the first edition of the Journal of Health & Safety Research & Practice began appearing in some Australian letter boxes. This is the long-awaited, and long-promised, journal produced for members of the Safety Institute of Australia. The three articles in this inaugural edition are very good but the format and the marketing is very odd.

SIA journal cover 001 The journal says that “[SIA] members may also access electronic copies of articles via www.sia.org.au.” Go to the page on the Safety Institute’s website for the Peer Review Journal and the page is blank.

SafetyAtWorkBlog contacted the SIA for information about any launch of the publication or media release. There is nothing currently available.

The Editor-In-Chief, Dr Stephen Cowley rightly points to the importance of communication.

“Scholarly publication is central to the communication of new work and ideas…and a fundamental tenet of scientific work is that it is subject to critical appraisal.”

But the SafetyAtWorkBlog contention is that “new work and ideas” need to be circulated much more broadly than solely in a scholarly publication limited to the members of the Safety Institute. The SIA says the content is planned to be “released” online after six months but there is a huge difference between publishing ideas and promoting ideas. One element of the SIA’s mission statement is to “promote health and safety awareness” and this means actively promote, not just publish something and see what happens.

If the SIA really wants to compete with the only other OHS journal in Australia, The Journal of Occupational Health and Safety – Australia and New Zealand published by CCH Australia, it will really need a strong promotional strategy that makes the SIA journal as indispensible as CCH’s.

The justification for another peer review journal in such a small academic pool as Australia remains unclear but there is speculation that the SIA journal has come about as a result of dissatisfaction with the CCH journal.

The test for the validity of the SIA journal will be to see contributions coming from tertiary institutions from around Australia and not just from VIOSH, a school associated with the University of Ballarat, the employer of both the Editor-In-Chief and one of the two Executive Editors.

In terms of format, it is accepted that this is a first edition and that it is a work-in-progress. However this first edition has had a gestation of several years and to have only three articles, even though they are very good, seems a little thin. In the CCH journal, which has existed for decades, there is also the following

Notes for Contributors,
Index,
Book Reviews,
Obituaries,
Court Cases, and
a Noticeboard

Some of this content may be in a sister publication for SIA members that is also currently going to members but, as this journal is dedicated to Dr Eric Wigglesworth, at least an obituary could have been expected.

Being the first edition, the omission of an index is understandable.

The journal is published with the assistance of LexisNexis Media, a major source of legal and court reports. Surely some relevant content could have been accessed through LexisNexis although, again, maybe the SIA member publication will carry this.

If the CCH journal is used as the yardstick for OHS journals in Australia, the SIA journal is a good start. But the CCH journal should not be the benchmark being aimed at. In the 21st century, the SIA should be looking well beyond its competitors and embracing the new internet and publishing technologies to establish its own benchmark and to lead the pack, rather than follow.

The SIA is well aware of the Cochrane Collaboration and the Cochrane Library which offer a number of extra information and media services on its public health research. The SIA is not in any way the equivalent of the Cochrane sites but some of the features could be applied to enhance the value of the SIA journal and to establish a greater prominence.

Kevin Jones

The articles in the Journal of Health & Safety Research & Practice are

“Breaking the Barriers of Insider Research in Occupational Health and Safety” by Annabel Galea

“Are health and safety representatives more effective at representing their designated work group having completed a Certificate IV course in OHS?” by Gavin Merriman and Stephen P Cowley

“The fifth age of safety: the adaptive age” by David Borys, Dennis Else & Susan Leggett.

Category: media

Safety awards and the new media option

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Annual holidays get a TV makeover

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Pure research and applied research on shiftwork

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The personal cost of surviving a major hazard explosion

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New Safety Institute magazine is (mostly) a winner

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New coronial approach should lead to greater safety information

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New Australian academic OHS journal

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