WorkSafe Victoria has often been a leader in advertisements about occupational health and safety (OHS). It has had mixed success since its Homecoming campaign, as it tries different strategies in the vital social media and internet communication world.
It’s latest campaign, Work Safe For Mum, has been running for around a week before Australia’s Mother’s Day on May 8, 2016. It is one of those ads that doesn’t mention the product it is selling until the end. The challenge with such ads is to inspire or guilt the viewer enough that they not only acknowledge the importance or relevance of the product but take the next act which, in this case, is to pledge to be safe at work. Continue reading “What better way to thank your Mum than by staying safe at work?”