WorkSafe’s Homecoming Advertisements

‘Why is the most important reason for good workplace health and safety standards not at work at all?’ asks the Homecoming advertisement by implication.  Because the injured or killed worker will leave his/her family behind, or harm them if they are injured or killed.  S/he needs to think about them and the workplace H&S standard; … Continue reading “WorkSafe’s Homecoming Advertisements”

“Homecomings” safety ads reach the US

As mentioned last month in SafetyAtWorkBlog, the Victoria-designed “Homecomings” advertisements are to be launched on United States television.  The Department of Labor & Industries for Washington State announced the ads on 19 May 2009.  According to the DL&I media release “These ads are particularly effective at bringing home the importance of safety in the workplace and … Continue reading ““Homecomings” safety ads reach the US”

Suicide and OHS media campaigns should achieve tangible outcomes

The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted.  Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as Are you aware of WorkSafe? What does WorkSafe do? When we mention WorkSafe to you, what …

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Can flexible work arrangements apply in the construction sector?

On 30 October 2017, the Safety Institute of Australia and RMIT University held their annual OHS Construction Forum.  This year’s theme was flexible working arrangements – a brave choice that did not really work but was indicative of safety in the construction industry generally. Several speakers discussed well-being generally and how flexible working arrangements were …

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“Shoelaces” – a safety ad that is impossible to ignore

The World Congress on Safety And Health 2017 has awarded some media producers for their occupational health and safety (OHS) themed productions.  Below is one of them. There is some thematic similarity to WorkSafe Victoria’s Homecoming campaign, specifically to the child wait for the Father to return from work and the mother on the phone, … Continue reading ““Shoelaces” – a safety ad that is impossible to ignore”