WorkSafe’s Homecoming Advertisements

‘Why is the most important reason for good workplace health and safety standards not at work at all?’ asks the Homecoming advertisement by implication.  Because the injured or killed worker will leave his/her family behind, or harm them if they are injured or killed.  S/he needs to think about them and the workplace H&S standard; … Continue reading “WorkSafe’s Homecoming Advertisements”

“Homecomings” safety ads reach the US

As mentioned last month in SafetyAtWorkBlog, the Victoria-designed “Homecomings” advertisements are to be launched on United States television.  The Department of Labor & Industries for Washington State announced the ads on 19 May 2009.  According to the DL&I media release “These ads are particularly effective at bringing home the importance of safety in the workplace and … Continue reading ““Homecomings” safety ads reach the US”

“Shoelaces” – a safety ad that is impossible to ignore

The World Congress on Safety And Health 2017 has awarded some media producers for their occupational health and safety (OHS) themed productions.  Below is one of them. There is some thematic similarity to WorkSafe Victoria’s Homecoming campaign, specifically to the child wait for the Father to return from work and the mother on the phone, … Continue reading ““Shoelaces” – a safety ad that is impossible to ignore”

Marnie Williams talks of farm safety, responsibility and a radical future

WorkSafe Victoria’s CEO, Marnie Williams, has had a horrid week. Last Saturday, while being ill with a cold, she stood in for the Victorian Industrial Relations Minister at a Migrant Worker Forum, at which she was asked “what you gonna do about it?”. However she continues to make herself available, a crucial element for any …

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The challenge of marketing workplace safety

Safe Work Australia (SWA) has formally launched National Safety Month.  National Safety Month has existed for many years and is ostensibly a marketing exercise about workplace safety. As such it is worth looking briefly at the marketing of occupational health and safety (OHS) messages. Campaigns can work well when there is a trusted and high-profile … Continue reading “The challenge of marketing workplace safety”