OHS advertising

WorkSafe Victoria is marketing well by tweaking their OHS advertising messages to fit the economic or seasonal requirements of workers and workplaces.  In mid-December 2008, the “Homecoming” ads have been updated to provide a more obvious link to people working during the holiday season. John Merritt, CEO of WorkSafe, tries to link their two ongoing … Continue reading “OHS advertising”

When too many graphic ads is never enough

Coming to the end of Australia’s school year, the government is going overboard with confronting advertisements for young people, be they related to work safety or binge drinking. At least the OHS regulators watched other regulators information campaign and reduced their costs by resisting promoting the same message in the same way to the same … Continue reading “When too many graphic ads is never enough”