More than warm lettuce needed on Industrial Manslaughter laws

Applying the most effective way to have companies comply with their occupational health and safety (OHS) obligations has been debated in Australia and elsewhere for years.  The issue will arise again in 2019 and in relation Industrial Manslaughter laws as Australian States have elections, or the political climate suits. There are several elements to the …

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Suicide and OHS media campaigns should achieve tangible outcomes

The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted.  Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as Are you aware of WorkSafe? What does WorkSafe do? When we mention WorkSafe to you, what …

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Can flexible work arrangements apply in the construction sector?

On 30 October 2017, the Safety Institute of Australia and RMIT University held their annual OHS Construction Forum.  This year’s theme was flexible working arrangements – a brave choice that did not really work but was indicative of safety in the construction industry generally. Several speakers discussed well-being generally and how flexible working arrangements were …

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“Shoelaces” – a safety ad that is impossible to ignore

The World Congress on Safety And Health 2017 has awarded some media producers for their occupational health and safety (OHS) themed productions.  Below is one of them. There is some thematic similarity to WorkSafe Victoria’s Homecoming campaign, specifically to the child wait for the Father to return from work and the mother on the phone, … Continue reading ““Shoelaces” – a safety ad that is impossible to ignore”

Marnie Williams talks of farm safety, responsibility and a radical future

WorkSafe Victoria’s Executive Director, Health and Safety , Marnie Williams, has had a horrid week. Last Saturday, while being ill with a cold, she stood in for the Victorian Industrial Relations Minister at a Migrant Worker Forum, at which she was asked “what you gonna do about it?”. However she continues to make herself available, …

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The challenge of marketing workplace safety

Safe Work Australia (SWA) has formally launched National Safety Month.  National Safety Month has existed for many years and is ostensibly a marketing exercise about workplace safety. As such it is worth looking briefly at the marketing of occupational health and safety (OHS) messages. Campaigns can work well when there is a trusted and high-profile … Continue reading “The challenge of marketing workplace safety”

What better way to thank your Mum than by staying safe at work?

WorkSafe Victoria has often been a leader in advertisements about occupational health and safety (OHS).  It has had mixed success since its Homecoming campaign, as it tries different strategies in the vital social media and internet communication world. It’s latest campaign, Work Safe For Mum, has been running for around a week before Australia’s Mother’s … Continue reading “What better way to thank your Mum than by staying safe at work?”