“Shoelaces” – a safety ad that is impossible to ignore

The World Congress on Safety And Health 2017 has awarded some media producers for their occupational health and safety (OHS) themed productions.  Below is one of them.

There is some thematic similarity to WorkSafe Victoria’s Homecoming campaign, specifically to the child wait for the Father to return from work and the mother on the phone, but there are different emotional touchpoints.

A major part of the emotional impact comes from the ad not dealing with a workplace fatality.  The reaction from the Father in the hospital bed is powerful.

The ad is well worth watching and sharing.

Kevin Jones

Categories asia, communication, government, machine guarding, OHS, risk, safety, video

2 thoughts on ““Shoelaces” – a safety ad that is impossible to ignore”

  1. I use this video in my lecture on work,health and safety for postgraduate students. It is simple but so powerful and students find it very affecting as well as a reminder about the broader effects of workplace incidents.

  2. Must wholeheartedly agree with Kevin on this one. This shot video would be a great start or finish to almost any safety session where you are trying to get the “Look after yourself and others” message across to the group

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