For the last few weeks WorkSafe Victoria has been running new injury prevention advertisements based on a game show theme of playing the odds on injuring a worker. The curiosity of this campaign is that humour and a little bit of shame has been employed to communicate. It is refreshing for an OHS regulator to … Continue reading “WorkSafe Victoria tries humour in safety advertising”
Recently a colleague was asking why there was no reality in many of the workplace safety posters. Many countries are continuing with confronting campaigns or workplace injuries and fatalities but it is easy to suffer from graphic “fatigue” and a new approach is required. Part of this cycle has resulted in WorkSafe Victoria’s successful Homecomings campaign but even that campaign has … Continue reading “Safety posters about the reality of safety”
Australia’s safety profession has a considerable challenge over the next few years, one for which it seems to be poorly prepared. The challenge comes not from new occupational health and safety (OHS) laws or new hazards but from entrenched ideologies. As the country moves to an increasing political conservatism, safety needs to prove it is … Continue reading “Safety profession needs to counter the influence of the red tape ideologues”
Workplace safety hardly ever gets a mention in the daily newspapers unless there is a big corporate name involved or a record fine. Local newspapers often provide more coverage of workplace incidents because the local angle allows for the reporting of the social and familial impact of an incident within days of it occurring. … Continue reading “Local safety article reflects bigger issues”
On 2 January 2011, WorkSafe Victoria launched a new advertisement that presents a new twist on their “homecoming” campaign. It focuses on the “door knock” – a process many police dread where they must inform the family of the death of a relative. The ad is a fresh and new dimension on the long-running OHS … Continue reading “WorkSafe tries new twist on OHS ads”
Yossi Berger recently criticized the award-winning “Homecoming” ads of WorkSafe that have been rebroadcast in the US. Berger said that the awareness raising ads do not contribute to saving lives. Workplace Health & Safety Queensland has produced a series of survivor stories that, if the wider working community gets to see them, are an enlightening view of … Continue reading “Powerful OHS stories on YouTube”
The Health & Safety Executive (HSE) has come in for a lot of “stick” over the last few years by seemingly over-reacting to OHS hazards. In many cases, these reports have come from a misinterpretation of OHS rules and guidelines or a misunderstanding of the basic principles of safety. In some cases it is simply … Continue reading “Getting safety promotion right”