A common theme throughout presentations at the Safety Asia Summit in Kuala Lumpur was the need to communicate safety and health clearly and concisely to variety of nationalities with a variety of literacy levels. My presentation aimed at reminding the OHS professional delegates that they may already have skills that they could use in communicating safety issues to their audience or workers and contractors.
Every culture has stories. Stories have been the dominant way of teaching for centuries but we are gradually losing some of our innate storytelling skills or we do not see how they may be relevant to the workplace. OHS professionals could benefit from redeveloping those skills and also encouraging those skills in others. Stories can be a base for teaching,listening and, in OHS parlance, consultation.
Quite often people in business talk about “the story” without really appreciating the complexity of storytelling, or the power of storytelling. Here are two quotes about stories that I plucked from a marketing brochure:
“The story is what drives the bond between the company and the consumer.”
“Stories can be used to communicate visions and values, to strengthen company culture, to manage the company through change and to share knowledge across the organisation.”*
There is some truth in these quotes but the purpose of the quotes undermine their value. The book these are from discusses storytelling in terms of branding and advertising, in other words the purposeful manipulation of people’s desires. For marketing and advertising is the sector where storytelling has been most effective in supporting the selling of products and the selling of ideas.
Continue reading “Dead Men Tell No Tales – Safety Storytelling”
Barry Naismith has followed up his first report into WorkSafe with a second that analyses the workplace deaths in Victoria since 1985.
One of the attractions of Naismith’s analyses is that he considers the broader context to the data. His first report looked at WorkSafe Victoria’s actions and policies in relation to the executive and board complexion. In this report he looks at the frequency of deaths with WorkSafe campaigns and enforcement response.
The analysis may not have the authority of a fully-funded research program from an academic institution but the level of detail he has collected from official sources is impressive, and in the absence of any other analysis, Naismith’s work deserves serious attention.
In 2012, SafetyAtWorkBlog reviewed the first edition of the Australian Master Work Health and Safety Guide. CCH Wolters Kluwer has released its second edition and, sadly, it repeats many of the criticisms in the 2012 review.
The title of Australian Master Work Health and Safety Guide (2nd ed) seems inaccurate if one considers a book with “master ” in its title to be a “masterwork”. This is not a masterwork and the publishers have emphasised to SafetyAtWorkBlog that the book was never intended to be. The book is intended to be a brief outline of the most important contemporary occupational health and safety (OHS) issues in Australia and to provide practical advice, checklists and templates. In fact, the word that should be focussed on in the title is “guide”.
The publishers advised that “master” is in the title to indicate it is part of its “Master Series“, a “brilliant” series described as
“Australia’s premium range of professional books, widely accepted as the leaders in their fields.”
SafetyAtWorkBlog looked at a couple of chapters to assess the quality of the content. As workplace bullying is such a contentious issue. the Bullying and Violence chapter was a focus. There were a surprising number of omissions in this chapter.
Safe Work Australia recently released its second research paper related to developing or communicating a business case for occupational health and safety (OHS). The paper has been authored by Sharron O’Neill and is called “The Business Case for Safe, Healthy and Productive Work – Implications for resource allocation: Procurement, Contracting and infrastructure decisions“. O’Neill’s paper clearly challenges the dominant thinking of OHS and costs.
O’Neill states that the quality of previous analyses of OHS business costs have been “fundamentally poor”, partly because
“Rather than strategically examining the cost-benefit to business of work health and safety, the typical ‘silo’-driven analysis produces a narrow focus on a very different concept; the cost-benefit to business of health and safety interventions. This has obscured much of the potential for improving organisational productivity and operational decision-making.” (page 4, link added)
I have been invited to speak at the Safety Asia Summit in Kuala Lumpur in March 2015. My presentation will focus on safety communications. My blurb in the conference program lists the following points:
- “Ways of Seeing” – the importance of John Berger’s work
- The importance of language in the reframing of Safety
- Writing about safety as a professional development tool
- Safety leadership and classical literature
- Embracing the importance of stories
I am in the midst of finalising my presentation and would welcome any input or stories from SafetyAtWorkBlog readers to assist me. Use the link below to contact me directly.