Workcover NSW should be supported in its new advertising campaign “Here to Help”. Two ads are currently available on-line and are embedded below. What is surprising is that OHS regulators still feel the need to create new awareness-raising campaigns rather than providing examples of the consequences of non-compliance.
It may be unfair to criticise an OHS regulator for an advertising campaign that raises the awareness of the need for safety, particularly if that ad is only the most visible element of a new enforcement strategy but it would be refreshing to see a different type of ad, one that speaks directly to business owners, with perhaps a similar one to workers.
What I see is an advertisement similar to the famous Yul Brynner anti-smoking ad but with a script similar to this:
[Close up of head and shoulders of a businessman facing the camera. Camera slowly pulls back as businessman speaks.] Continue reading “A new approach to OHS advertisements is required in Australia”