The Safety institute of Australia has tried a different approach with their 2008 safety conference on April 29. It’s first day was dominated by a single stream of CEOs and senior executives talking about how they see safety. I expected a day of cliches but these were refreshingly minimal. There were a few mentions of “safety culture” and even more mentions of “leadership” but surprisingly very few speakers spouted the DuPont safety jargon that has dominated corporate safety presentations for many years.
Ziggy Switkowski was a real win for the SIA but sadly he spoke principally about climate change. I found his talk very interesting but it was only when he spoke about his advocation of safety at a board level that the relevance of his presence and experience had the audience sit up.
Switkowski’s presentation has set the agenda for the integration of environmental considerations in safety conferences and the SIA’s planning but the value of his climate change presentation will become obvious in the next few years.
The presentation by Peter McMorrow of Leightons was the stand out presentation of those I saw. His display of the personal commitments and safety pledges that Leighton executives need to sign off set the bar for the other CEO presenters. McMorrow’s links between safety and profitability were particular good.
I am constantly suspicious about corporates who say ” safety before all else” because there are more examples of companies sacrificing safety for profits than good corporate citizens. Peter Sandman, and others, have said in the past that the principal (sometimes the only) obligation on corporations is to the shareholders, and shareholders watch the share price. McMorrow seemed to provide an example that breaks the status quo but it wasn’t convincing.
Also, there was no mention of the recent prosecutions of Leightons by WorkSafe Victoria where the judge was highly critical of the level of operational awareness of the senior managers in the company. It seems that corporate and social goodwill were not the only motivators in providing organisational safety change at Leightons but the omission is telling.
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