Dr Tony Lower of the Australian Centre for Agricultural Health & Safety has released new information about deaths and injuries associated with quad bike use in Australia for 2011. His report lists media reports that
“There were at least 23 quad bike related fatalities and 56 major injuries, many of which are likely to be life‐changing…”
He also continues to keep pressure on the quad bike manufacturers:
“It is an absolute insult to quad bike users and particularly to those families that have lost loved ones in rollovers that the manufacturers and the Federal Chamber of Automotive Industries (FCAI) simply continue to defend the indefensible. There is an urgent need to address this issue through better design of the quad bikes themselves and also ensuring crush protection devices are fitted”
But the severity of the risk and potential consequences of using quad bikes is well established. This article is going to look at a couple of other issues raised by Dr Lower’s media release (not yet available online) and the Media Monitors report. Continue reading “The fact that quad bike use is dangerous needs a fresh communication strategy”

