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Latest WorkSafe ad – now online

The Christmas ad campaign by WorkSafe Victoria is now available for viewing on line.

I saw it with my family for the first time last night on television and it had a terrific impact on my wife. The hug from the teenage daughter is the clincher. My teenage son had seen the ad previously and thought it was very effective.

A major change in the campaign is dialogue. Refreshingly the conversation is not about safety and there is an undercurrent of fear of injury to the normal/banal family conversation that locate the action into our own homes.

The Homecoming ad made good use of the Dido music, for the time, but that campaign relied on visuals. The latest ad hits the core family values and concerns and deserves a wide audience.

Workplace Choirs

As workplaces approach the winter break or Christmas, there will be in increase in communal singing. One Australian has started to establish workplace choirs.

Tania de Jong makes some good arguments about the benefits of greater worker contact and understanding through communal singing. It sounds logical and I am sure there is evidence to show positive benefits, just as there is to show the stress management benefits of laughing.

There are parallels everywhere with this not-wholly-original concept and one I am reminded of is the Fortune Battle of the Corporate Bands. (Maybe the economic downturn will cause an increase in trios and duets)

I foresee lots of niggly problems such as the singing of religious songs during Christmas, and singing ironic songs that obliquely criticise corporate strategies and performances. I can think of many and ask that SafetyAtWorkBlog readers suggest others through comments below.

Suggestions already include

Money, Money, Money – ABBA

I Wanna Be a Boss – Stan Ridgway

Nine to Five – Dolly Parton

Kevin Jones

George W Bush and workplace safety

In 2001, one of the first legislative actions of George W Bush was to repeal the United States ergonomics standard. At the end of his presidency there are indications that he is thinking about the regulatory impost of OHS on businesses again.

Crikey.com and others have reminded us of the Bush Administration’s plans concerning the exposure of workers to chemicals

“David Michaels, an epidemiologist and workplace safety professor at George Washington University‘s School of Public Health, said the rule would add another barrier to creating safety standards, in the name of improving them.

“This is a guarantee to keep any more worker safety regulation from ever coming out of OSHA,” Michaels said. “This is being done in secrecy, to be sprung before President Bush leaves office, to cripple the next administration.””

Propublica has reported that new rules that seem to run counter to current fatigue management guidelines elsewhere have been finalised.

“The Department of Transportation has finalized an interim rule for the number of hours a truck driver may spend on the road per day and per week. The rule, which has essentially been in effect since 2004, allows truckers to drive for 11 hours and work no more than 14 consecutive hours each day. They must rest 10 hours between shifts, and may not work more than 60 hours a week.”

An audio report from 2007 on the issue of working hours is available at NPR

It is hard to see the justification for these safety rule changes but these are just two of many changes in place or being finalised in a rush. Perhaps there is a grander strategy that the bigger perspective will show.

The actions are disappointing but not without precedent. It should be remembered that Democrat President, Bill Clinton, took full advantage of the opportunity.

In Australia and elsewhere, the movement to “cut red tape” gathers strength, it just seems that no one yet is applying the US solution of eliminating the regulatory need.

It is sad to see that throughout Bush’s tenure safety advocates and lobbyists were not able to gain concessions. It will be doubly difficulty to gain anything that may involve a cost to business in the current economic problems.

The challenge will be even greater in Australia where the Safe Work Bill has been withdrawn from Parliament and the Government is willing to weaken election commitments, such as on climate change, due to the economic context.

In just over a month’s time, we will see how new President Barack Obama acts on safety; Australia has much longer to wait.

Passport to Safety in Australia

Around the turn of the century a father told me this

“My son was 19 years old and he was killed in an accident in a small warehouse in a suburb of Toronto. In this little shop, it was a small business with only 4 or 5 people there. He got the job through a friend whose Father ran the business. It was the second or third day on the job and he was asked to go back and decant some fluid from a large drum to some small vessels. The action violated every OHS regulation in the book. There were multiple ignition sources, there was no grounding. A spark went off and lit up the fumes that went back in the drum and it exploded over my son. He died 24 hours later.”

That father was Canadian, Paul Kells, and this traumatic event set him on a journey to improve safety for young workers. Paul established the Safe Communities Foundation.

Paul has travelled to Australia several times and he has been granted audiences with many OHS regulators but it seems that government of South Australia is the most ardent supporter of Paul’s Passport to Safety program.

Over 5000 students in South Australia have completed the program since 2005 and the government is trying to reach the target of 20,000 teenage students. A sponsorship form is available for download.

SafetyAtWorkBlog supports Paul’s work and the sponsorship initiative of the South Australian government.

This is what the workplace safety ads in Australia are missing, a passionate advocate who speaks about the reality of workplace death and personal loss – someone who has turned grief into a social entrepreneurship. If only this type of inspiration could happen without the cost of a life.

My 2000 interview with Paul is available by clicking on this link kell-interview. It was originally published in SafetyAtWork magazine in February 2001.

OHS advertising

WorkSafe Victoria is marketing well by tweaking their OHS advertising messages to fit the economic or seasonal requirements of workers and workplaces. In mid-December 2008, the “Homecoming” ads have been updated to provide a more obvious link to people working during the holiday season.

John Merritt, CEO of WorkSafe, tries to link their two ongoing campaigns – Homecomings and young people at work in the media statement that accompanies the TV release of the ads. He said, on 15 December 2008,

“Employers at this time of year need to take exceptional care to ensure their people are properly trained, supervised and working in a safe way.

“This is particularly true of industries where there are many people taking jobs straight from school or university.

“With the working environment to become more frantic in the next couple of weeks, now is the time to ensure every workplace has the systems and procedures in place to minimise risk.”

This is true but does not seem to fit the media scheduling. The television ads began airing this week but

“The campaign will also run on radio, be shown on outdoor billboards and in cinemas from Boxing Day”

It seems odd to stagger the campaign through the first half of the summer break when the people taking on seasonal jobs, particularly in retail, are starting work prior to Christmas.

Also, previous campaigns aimed at young people have been criticised by some who say that television is not necessarily the best medium to communicate with the target age group. Others see the ad as advocating the wrong approach

John Merritt mentions in his statement above that now is the time for reviewing and updating safety systems and procedures. It could be argued that, in a practical sense, this is unlikely to occur so close to Christmas, when companies are winding down or operating frantically to beat the Christmas deadlines.

Many school leavers began their new, and first jobs, throughout November. This would have been the time when safety inductions were conducted and any other training provided.

The campaign certainly has considerable value and it is heartening that WorkSafe has committed to keeping the Homecoming campaign fresh but occasionally the communication strategy seems to hiccup.

For this posting, SafetyAtWorkBlog contacted WorkSafe to include a copy of the ad in this blog and other online OHS publications. This option wasn’t available at the time 0f posting and the video has yet to appear on YouTube. The posting will be updated when video is available.

Kevin Jones

Deaths in isolated work camp from tropical storm

It is relatively easy to manage a workplace in an urban environment. The buildings stay in one place, the neighbours are almost always the same and the weather bureau provides plenty of warnings. But in isolated areas, particularly in Australia, it seems the work environment is often more exposed. Certainly this was the case in mid-March 2007 when Cyclone George hit a railway construction camp killing several workers and injuring twenty.

The camp accommodation of demountable units, called dongas, were supposedly cyclone-proof. At the time, the Construction Forestry Mining and Energy Union said that administrative staff were evacuated but construction workers were directed to the dongas.

The owner of the worksite, Fortescue Metals Groups said on 11 December 2008 that it will fight 40 charges brought by Worksafe WA under the West Australian Occupational Health and Safety Act.

According to one media report:

“The charges include the failure to provide a safe work environment, failure to design and construct temporary accommodation and other buildings capable of withstanding a cyclone and failure to properly instruct and train workers.”

The installer of the demountable buildings, Sunbrood, had all charges dismissed.

The court case will continue in Western Australia in February and March next year.

A history of Australian trade unionism

Occupational Health and Safety in Australia is invariably related to the role of the trade union movement. OHS legislation legislates a presence for the Health and Safety Representative in most jurisdictions and historically, the HSR has been a union member.

I suspect that union members still make up the largest proportion of HSR training courses. HSRs are the shopfloor OHS enforcers. Lord Robens acknowledged that a constant worksite presence was an important element of safety compliance and the union movement jumped at the chance of formal legislated presence.

Tom Brambles, the author of the article on the right, has just written a book entitled “Trade Unionism in Australia – A history from flood to ebb tide” (pictured below). The book covers the union movement over the last 40 years and details some of the political campaigns that may have contributed to their decline.

Significantly for Australian workplaces, Bramble points out that union membership now lies at just under 20%. In May 2008, Tasmanian Premier Paul Lennon resigned as his personal approval rate hit 17%. Brendan Nelson hit a 17% approval rating in August this year while he was Opposition Leader. 17% is a political benchmark for change and the union movement is approaching that figure.

For years, I have been questioning whether the political influence of the Australian trade union movement is justified; whether tripartism is of more historical relevance than contemporary; and how workplace safety can be adequately policed on the shopfloor when there are so few police.

Tom Bramble’s book is not about OHS but about the waning of an important societal element that was very important to OHS management systems. Yes it’s about industrial relations but it is also about human resources and social campaigns and may provide some tips on how the safety profession should, and should not, go about building a national presence and spreading its influence with key decision-makers.

Kevin Jones

This post first appeared in a slightly longer version in SafetyWeek – Issue 166 in early October 2008

A transcript of short piece that Tom Bramble read for Australia’s Radio National is available at http://www.abc.net.au/rn/perspective/stories/2008/2412452.htm

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Latest WorkSafe ad – now online

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Workplace Choirs

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George W Bush and workplace safety

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Passport to Safety in Australia

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Deaths in isolated work camp from tropical storm

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A history of Australian trade unionism

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