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WorkSafe tries a new promotional approach

The increasing prevalence of pictorial social media has generated a surge in organisations generating “infographics” from workplace health and safety statistics Almost always these images are a technique for generating internet traffic through established websites, blogs and other online services. Fundamentally it is stealth advertising for the unwary online user. However, such images have much … Continue reading “WorkSafe tries a new promotional approach”

WorkSafe’s approach to marketing safety to teenagers revealed

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time.  WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing. A … Continue reading “WorkSafe’s approach to marketing safety to teenagers revealed”

WorkSafe Victoria missteps on its venture with “Candid Camera” approach

WorkSafe Victoria has released a video of an experiment that shows that people will undertake unsafe acts if asked to do so.  This video is part of the OHS regulator’s campaign to increase focus on the OHS obligations of supervisors but it has generated serious complaints from safety professionals and advocates. WorkSafe Victoria has been … Continue reading “WorkSafe Victoria missteps on its venture with “Candid Camera” approach”

Differentiate the WorkCover and WorkSafe brands

Recently SafetyAtWorkBlog wrote: “In many industries, and in the safety profession itself, people confuse the OHS laws of injury prevention with the Compensation laws of rehabilitation.” This misunderstanding also extends to the public.  Every so often, this blog receives comments from irate readers who express their frustration with “WorkSafe” or “Workcover”.  It is a frustration that is … Continue reading “Differentiate the WorkCover and WorkSafe brands”

Executive Director says WorkSafe has been reactive on workplace mental health

Ian Forsyth, Health and Safety Executive Director, for WorkSafe Victoria spoke at a breakfast seminar on 7 February 2012.  As a report on what WorkSafe has been doing and what they plan to do in 2012, it was reasonable but there were several issues that raised eyebrows or confused some in the audience. Workplace Bullying … Continue reading “Executive Director says WorkSafe has been reactive on workplace mental health”

WorkSafe media director, Bernie Dean, talks about the new awards strategy

SafetyAtWorkBlog has been vocal on the need for Australia OHS awards to be reinvigorated, freshened up and re-booted.  WorkSafe Victoria launched a new interactive approach to its State awards several months ago with the intention of engaging the community and trying to maintain a momentum for the award process throughout the year. In an exclusive interview … Continue reading “WorkSafe media director, Bernie Dean, talks about the new awards strategy”

WorkSafe tries new twist on OHS ads

On 2 January 2011, WorkSafe Victoria launched a new advertisement that presents a new twist on their “homecoming” campaign.  It focuses on the “door knock” – a process many police dread where they must inform the family of the death of a relative. The ad is a fresh and new dimension on the long-running OHS … Continue reading “WorkSafe tries new twist on OHS ads”