On 29 October 2008, WorkSafe Alberta released a series of graphic workplace safety ads under the banner “BloodyLucky”. They are as confronting as the recent WorkSafe Victoria ads and raise many of the same questions about appropriateness, applicability and effectiveness. The website www.bloodylucky.ca has a cheesy format that doesn’t fit with the explicit nature of … Continue reading “The graphic workplace ads keep coming”
Several colleagues have pointed to a young worker safety website that was established in Canada several years ago, http://www.notworthit.ca/ . The site, part of the WCB’s Young Worker campaign, won an award from American Association of State Compensation Insurance Funds in their annual Communications Awards in 2007. There are remarkable similarities to The Pain Factory, even … Continue reading “Young Worker Safety – Part 3”
Twenty years ago, I was at a FutureSafe conference in Sydney, Australia, where Eileen McMahon of WorkSafe Victoria showed a series of graphic ads. The audience were impressed and roundly supported the use of such ads in their own States. At the time confronting ads were de rigueur as road safety campaigns had been using … Continue reading “New Work Safety Ads from Australia”
WorkSafe Victoria has launched a new advertising campaign emphasising its role as an OHS inspectorate (click image below to view). The emphasis fits that of WorkSafe’s CEO, John Merritt, who has pledged mre inspectorate resources and enforcement in the future. The ad is clever in its structure by relieving the boss’ tension over an expected WorkSafe inspector … Continue reading “Workplace Safety Inspector Ad”