WorkSafe Victoria has launched a new advertising campaign emphasising its role as an OHS inspectorate (click image below to view). The emphasis fits that of WorkSafe’s CEO, John Merritt, who has pledged mre inspectorate resources and enforcement in the future.
The ad is clever in its structure by relieving the boss’ tension over an expected WorkSafe inspector visit and then reinforcing the surprise nature of many WorkSafe visits. The ad is also very well acted but I wonder about the effectiveness of the message as a TV ad. Not being privy to WorkSafe ad strategies, I would have thought that billboards in and around industrial sectors with the boss’ worried face may be more effective.
One small point though, the female worker being asked about office cabling is too stereotypical. However I acknowledge that having a female machine operator may have distracted the focus from the main message.