The new initiative of Worksafe Victoria, placing CEOs undercover in their own workplaces, is a major change of direction and should produce a considerable amount of attention.
The online campaign, called The Skeleton Project, ostensibly applies the “Undercover Boss” concept to musculoskeletal injuries (MSIs) and workplace safety more generally. Elsewhere SafetyAtWorkBlog has mentioned that the “undercover Boss” concept is a realisation that CEOs and other senior executives have allowed themselves to become out of touch with the real world working environment of their companies or that the corporate management structure pushes executives into isolation however there are many positives in getting “out and about” as the CEOs in the new campaign do.