Over the last 12 months, SafetyAtWorkBlog has received many unsolicited “guest posts” and almost all of these include links back to commercial sites that have some relationship to the author. I consider this advertising and reject the posts. However the writers and, sometime, public relations agencies could be coming cleverer. The following article is not about workplace safety per se but if safety professionals and others are going to rely on safety information available on social media, Facebook, blogs etc. it is essential they can have faith in the reliability of this information. Below is a record of a brief search for such reliability in a blog article submission, a search for reliability that all blog owners should consider.
An unsolicited guest post was submitted to SafetyAtWorkBlog by Brooke Kerwin on 6 March 2012. A sample article was requested with a brief profile of the author. An article was received entitled “Employees in Automobile Industry Face Changing Safety with Technology“. The article ( that “I have written specifically for your blog”) contained three links – two to category links within the SafetyAtWorkBlog and one to distracteddrivinghelp.com. The third link actually related to the subject matter of this article but as there was no profile provided for Brooke Kerwin, I searched for the name through the internet.
On March 8 2012, Brooke Kerwin had a guest post published at Rethinking Patient Safety. That article had one link to the Rethinking Patient Safety blog, a link to National Patient Safety Week and a third link to distracteddrivinghelp.com. Continue reading “What is behind guest blog articles?”