Category: advertising

An example of how safety can be misperceived as expensive

Today I received an email that had the intriguing heading of:

“Do you fully understand what the harmonisation laws mean to your organisation?”

As I don’t “fully understand” harmonisation and spammers don’t usually use OHS as a spam tool, I opened the email.  It was a promotion for an upcoming conference called Supply Chain and Logistics Safety 2012.  The harmonisation of Australia’s OHS was not in the title but was mentioned in the email body.

“Although some states appear to be delaying their timeline for harmonisation implementation, businesses in reality can’t afford to wait. You will not only need to meet the regulation, but devise strategies to prevent your bottom line being impacted.”

No one wants an impacted bottom line (there’s a cream for that) and my unease increased by the writer implying that the two major issues of OHS harmonisation was to comply – “to meet the regulation” – and to protect profits.   Continue reading “An example of how safety can be misperceived as expensive”

New quad bike poster establishes a safe operation benchmark

In July 2011, it was noted that the quad bike manufacturers had revised the wording of  their poster about quad bike safety.  The website that provided an online version of that poster is now under redevelopment.  However Australia’s Heads of Workplace Safety Authorities (HWSA) has released its own poster outlining the basic elements of quad bike safety in Australia and New Zealand.

The poster advises that:

BEFORE YOU BUY

Find out whether a quad bike is the best vehicle option for your farm.

OHS awards can provide a market awareness

SafeWorkSA has announced that its OHS awards program for 2011 has received a record 80 nominations.  This is a useful counterpoint to the initiatives that WorkSafe Victoria has instigated to stem declining interests in its awards program.

SafeWorkSA has provided a breakdown of the award categories:

  • Best Workplace Health and Safety Management System – 16
  • Best Solution to an Identified Workplace Health and Safety Issue  – 37
  • Best Workplace Health and Safety Practice/s in a Small Business  – 7
  • Best Individual Contribution to Workplace Health and Safety  – 20

The most popular category relates to safety solutions which may indicate the persistence of the traditional engineering approach to occupational safety and health.  However it may also indicate a perception that achieving the position of finalist in a safety award conducted by a state OHS regulator infers some legitimacy on a product from which an effective marketing campaign can be constructed, a legitimacy that would be contested by the OHS regulators.

It is not insignificant that many inventions presented on the ABC  TV program The New Inventors are also associated with OHS awards around Australia.  This week’s program is almost typical with  two of the three inventions presented addressing OHS issues.  Marketing is a vital component of any commercially successful safety solution.

Kevin Jones

Quad bike safety is showing a political shift

A young boy has died in a quad bike incident on an Australian farm last weekend.  What the boy was doing at the time of the incident is unclear and whether the quad bike was a work vehicle or recreational is also unclear, but the current sensitivities of the issue of quad bike safety have raised media attention once more.

In this week’s edition of The Weekly Times, the motorcycle manager of the Federal Chamber of Automotive Industries, Rhys Griffiths, seems uncertain of the type of safety measures being considered for quad bikes by manufacturers.  He is reported as saying

“…. research and development spending and direction was a “closely guarded secret of each manufacturer”.

“My guess is they may be spending money on things like active suspension, which helps the stability of the ATV. But a roll bar or crush bar is probably not under development.”

Since quad bike safety advocates began producing robust research to add to the existing safety evidence, the FCAI seems to have been on the back foot a little by reacting instead of proposing change.   Continue reading “Quad bike safety is showing a political shift”

“unsafe” work images in the Adelaide Advertiser

Recently SafetyAtWorkBlog pointed out several instances of the media showing unsafe work practices in images to support, often, unrelated articles.  These types of photos are starting to gain the attention of OHS regulators in Australia.

On 13 July 2011, the Adelaide Advertiser published the picture in support of a sports article about a soccer and cricket player.

Jimmy Okello works as a forklift driver at FrigeIt Logistics in Woodville North, which allows him to spend his leisure time pursuing his passions, cricket and soccer. Picture: Simon Cross

Forklifts are a regular cause of workplace fatalities and standing at height on the tines of a forklift is a serious matter, even when the vehicle is not moving.   Continue reading ““unsafe” work images in the Adelaide Advertiser”

WorkSafe media director, Bernie Dean, talks about the new awards strategy

SafetyAtWorkBlog has been vocal on the need for Australia OHS awards to be reinvigorated, freshened up and re-booted.  WorkSafe Victoria launched a new interactive approach to its State awards several months ago with the intention of engaging the community and trying to maintain a momentum for the award process throughout the year.

In an exclusive interview in July 2011, WorkSafe Victoria’s Director of Communications, Bernie Dean, told SafetyAtWorkBlog that changes to the award process was essential because, amongst other reasons, there was a slow steady decline in the number of applications and a fall in the number of suitable applications.  He acknowledged that some of the extensions of application deadlines in previous years have been due to insufficient numbers of applications.  He also said that the assessment or judging process had become overly long and bureaucratic but having applications available throughout the year should help. Continue reading “WorkSafe media director, Bernie Dean, talks about the new awards strategy”

Shower company changes ad image from wet woman to wet man

In early April 2011 SafetyAtWorkBlog questioned the appropriateness of an advertising image of a semi-clad woman in an emergency shower.  The emergency shower company, Spill Station Australia, has changed the major image of its shower ads in the most recent brochure being distributed with some Australian OHS magazines.

Kevin Jones

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