All speakers on OHS conference video should have been identified

The Safety Institute of Australia (SIA) has released a post Safety In Action conference video of vox-pops.  It’s mentioned in this blog as the editor, Kevin Jones, is included for several comments towards the end.

The intention of the video is to promote the next conference by reflecting on the previous.  This is a useful marketing tool that is not hard to create and, at face value, is informative, as far as it goes.

A major inconsistency or omission is that only a couple of speakers are identified.  This should not usually be an issue but several of the speakers should have been identified as committee members of the Safety Institute, these include:

  • The Vice President of the ACT Committee of Management
  • A committee member from Victoria
  • the current President of INSHPO and a former SIA National President.

There is no reason for some speakers to be identified and others not.  Identification of all speakers allows the viewer to filter between delegates who attend for professional development and those delegates who have a vested interest in promoting the conference.

The conference, as a whole, was better than expected and the vox-pops reflect that but the promotional video would have gained more authority by having all the speakers identified.

Kevin Jones

reservoir, victoria, australia
Categories advertising, conference, media, OHS, safety, Uncategorized, videoTags ,

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