campaign – Page 17 – SafetyAtWorkBlog

The “if you’re not sure, ask” campaign needs “if unsafe, fix”

WorkSafe Victoria has asked me in the past why I do not report on some of their successful activities and promotional campaigns. Recently WorkSafe Victoria has been running what appears to be a very successful safety campaign focusing on young workers. The campaign is called “if you’re not sure, ask“. The television and online advertisements again feature confronting workplace injuries but the significant difference in this case is that there is a social context about body image. This element of the campaign is very effective however, from the perspective of an old fart of a safety professional, the advertisements miss the role of the supervisor and the importance of a safe working environment.

Continue reading “The “if you’re not sure, ask” campaign needs “if unsafe, fix””

Fall prevention in Australia needs a major overhaul

Below is a guest post from long time SafetyAtWorkBlog reader, Marian Macdonald.

“If you need to use that, you’ll almost certainly die,” says fall prevention expert Carl Sachs, pointing to a guardrail on the rooftop of a multi-storey Melbourne office block.

Fixed to flimsy aluminium flashing, the guardrail flies in the face of several mandatory and voluntary standards but Sachs says non-compliances are more the norm than the exception on Australia’s rooftops. The problem, he says, is that height safety equipment installers need no training or qualifications and nobody is checking that their work really is capable of saving lives.

“Australians wouldn’t accept unqualified electricians wiring our houses but, as it stands, all you need is a ute, a credit card and a cordless drill to install the safety gear that stops us falling off skyscrapers,” he says.

It’s a concern echoed by, plumbers, building surveyors, facility managers and builders.

Paul Naylor of the Master Plumbers Association of NSW, says plumbers risk deadly falls daily.

“Whilst due diligence principles can be applied and all care taken to ensure that height safety systems are adequate, without some form of regulation or certification, workers are placed at risk of serious injury everyday due to a lack of knowledge and regulation specific to fall prevention,” Mr Naylor says.

Continue reading “Fall prevention in Australia needs a major overhaul”

“Safety” deserves to be supported not replaced or rephrased

SafetyAtWorkBlog has written previously that the term “safety” seems to have fallen out of favour with some preferring terms such as “zero harm”. In November 2012 I wrote:

“In some ways, “safety” has become an ineffective term, even a negative term in some areas. It is understandable that some companies and safety professionals would wish to rebrand their skills or activities as something else, like Zero Harm, but a more sustainable strategy would be to work on having Safety regain its credibility.”

I was reminded of this when reading an article in the latest edition (71) of Industry Update, a safety equipment publication that publishes many advertorials. Dr Marcus Cattani wrote:

“I don’t use the “safe” word anymore! The “s” word has such a poor reputation I find it can turn people away.

If people turn away from “safe” as a word this places great pressure on the safety strategies of OHS regulators and governments. Does the community believe that safety is different from what the regulators believe? I don’t think so and reckon that the success of the fundamental social values espoused through the various incarnations of WorkSafe Victoria’s Homecomings advertisement illustrates the common understanding of safety. Continue reading ““Safety” deserves to be supported not replaced or rephrased”

An OHS look at the Liberal Party’s policy document

Following on from a look at the workplace safety-related elements of the current policy document of the Australian Labor Party, it is the Liberal Party of Australia‘s turn.

PressPhoto tony abbott — Liberal Opposition Leader Tony Abbott

The Liberals, currently lead by Tony Abbott, are the Australian equivalent of the Conservative Party in the United Kingdom and the Republicans in the United States and follow many of the free market principles that support capitalism. In terms of workplace safety, commitments are less obvious than those from the Left side of politics. Often workplace safety is wrapped in other concepts and there is an expectation that benefits to workers will somehow flow on from those benefits granted to employers and business, benefits frequently termed as part of productivity.

The Liberal’s policy document entitled: Our Plan, Real Solutions for All Australians lists the following productivity improvements: Continue reading “An OHS look at the Liberal Party’s policy document”

First aid marketing exercise requires analysis

It is common to use a self-commissioned survey to market one’s services but sometimes the evidence does not support some of the marketing statements. The latest survey by St John Ambulance is a good example of this.

According to St John Ambulance’s media release on 13 March 2013:

“Only 13 per cent of Australian workplaces know how to keep their employees safe according to new research released … by … St John Ambulance Australia.”

This is reworded in the report (page 2) as

“…only 13% of Australian businesses are compliant with the new [First Aid in the Workplace Code of Practice]’s requirements…”

The survey sample does not support the generalisations above. Continue reading “First aid marketing exercise requires analysis”

New campaign indicates old-school thinking

Today WorkSafe Victoria launches a new return-to-work campaign which will use Paralympian Jack Swift as the “face” of the campaign. The campaign is sure to be successful but the increasing focus of safety regulators on return-to-work (RTW) may illustrate a growing trend where rehabilitation policy strategies are gaining priority over injury prevention. Yet innovative approaches to injury prevention provide the greatest potential for personal, economic and social savings.

In 2001 WorkCover NSW began its Paralympian Sponsorship Program, a program that continues. The advantage of the New South Wales program is that it features a range of incident scenarios and, most importantly, the paralympians speak about “workplace safety, injury prevention and management and their personal road to recovery, return to work.” (emphasis added) This broad, multi-category approach seems to be missing from the new Victorian campaign. Continue reading “New campaign indicates old-school thinking”

WorkSafe tries a new promotional approach

The increasing prevalence of pictorial social media has generated a surge in organisations generating “infographics” from workplace health and safety statistics Almost always these images are a technique for generating internet traffic through established websites, blogs and other online services. Fundamentally it is stealth advertising for the unwary online user. However, such images have much greater legitimacy when offered by OHS regulators.

In the week prior to its WorkSafe Week 2012, WorkSafe Victoria issued two online infographics as part of a media statement. Both are attractive by their simplicity but the simplicity can also be a problem.

The cost comparison infographic is super general but clearly illustrates that the cost to prevent harm is much less than any fine that may come from prosecution. However, the risk of being prosecuted in Victoria and receiving a monetary penalty seems to be declining as non-pecuniary penalties, such as enforceable undertakings and others, are made available to the Courts.

Fines are only one of the potential costs. An inescapable cost is the cost to the injured worker, the disruption to that worker’s family life, the disruption to the worker’s employer. Continue reading “WorkSafe tries a new promotional approach”

Category: campaign

The “if you’re not sure, ask” campaign needs “if unsafe, fix”

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Fall prevention in Australia needs a major overhaul

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“Safety” deserves to be supported not replaced or rephrased

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An OHS look at the Liberal Party’s policy document

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First aid marketing exercise requires analysis

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New campaign indicates old-school thinking

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WorkSafe tries a new promotional approach

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