communication – Page 57 – SafetyAtWorkBlog

Radio interview on harmonisation of OHS law

Last week, I had the pleasure of being interviewed byElanor McInerney of the 3CR radio program, Stick Together. The interview concerned the harmonisation law in Australia and my thoughts on the risks and impacts it would have on Australian business and workers.

The radio program is now available as a podcast (My part is around the 19 minute mark.)

Please let me know if I am totally off the beam with my applications of the OHS laws and the political issues.

I thank Elanor and the producers of Stick Together for making this available so soon after the broadcast on 17 May 2009.

Kevin Jones

New Youth@Work website

The South Australian government has launched a website focusing on young people at work, not surprisingly called Youth@Work.

South Australia has a habit of marching to a slightly different beat to the dominant Australian States on OHS. They did not follow WorkSafe Victoria’s “Homecomings” ads and they have been well ahead of anyone in researching and explaining the relevance of wellness as an OHS issue.

Kevin Jones posterA3v6 (2)

“Homecomings” safety ads reach the US

As mentioned last month in SafetyAtWorkBlog, the Victoria-designed “Homecomings” advertisements are to be launched on United States television. The Department of Labor & Industries for Washington State announced the ads on 19 May 2009. According to the DL&I media release

“These ads are particularly effective at bringing home the importance of safety in the workplace and the effects it can have on so many people,” said Don Brunell, president of the Association of Washington Business. “When an accident happens at work, it affects everyone – family, friends and co-workers.”

One ad is available for viewing at http://www.lni.wa.gov/main/worksafe/

[It looks like parts needed to be re-filmed to show left-hand drive vehicles and obviously the music rights for Dido’s song couldn’t apply in the US]

Kevin Jones

Decency at work

In 2001 the House of Lords was presented with a Dignity At Work Bill. This seemed a great idea for unifying different elements of the workplace that can contribute to psychosocial hazards. This would be a similar approach to using “impairment” to cover drugs, alcohol, fatigue and distraction. However, it never progressed.

Regular readers of SafetyAtWorkBlog would note an undercurrent of humanism in many of the articles but it is heartening to see this in other articles and blogs. Maud Purcell of Greenwich Times provides an article from early May 2009 on dignity in the workplace in a time of economic turmoil that you may find of interest and use.

Kevin Jones

What a good safety management system looks like

I’m a big fan of minimising the rehashing of OH&S guides. In my WorkSafe Victoria days (the latter ones when I was doing guidance material editing) I did what I could to encourage adoption of other people’s good work.

And just today I found an example of a British Health & Safety Executive (HSE) guide on what a sexy SMS looks like that I think is about as good as it gets; particularly in the context of giving an OH&S newbie an excellent sense of what it means to deal with OH&S in a systematic way.

Loved the focus on critical questions to ask about key elements of an SMS; as opposed to a common bad habit of doing the thing I call a “knowledge dump” – asking every question you can think of that has any sort of relationship to the topic at hand.

Loved the way the guide related smart SMS evaluation to real-world business decisions. I gotta say (obviously with the benefit of hindsight) that governments are pretty hopeless at “relating” to business in guidance material. It’s a waste of white space to keep telling a reader why it’s awful to hurt workers. It’s a waste because the reader wouldn’t be a reader if they weren’t concerned about that.

The HSE guide takes the approach of comparing SMS decisions to day-to-day business decisions. Take for example these questions from the guide: “How much are you spending on health and safety and are you getting value for money? How much money are you losing by not managing health and safety?” These are just a couple of examples of business-savvy questions in the guide. They show the author knows full well that crappy OH&S management costs big bucks and they cut straight to the chase on questions about costs and losses. But, cleverly, the author leaves it at that, and includes other business related questions. A good move.

I’ve found (and I have to say I was surprised to find this out) that my clients – almost all small businesses – are not “consumed” by profitability. They want their businesses to work, they want to be able to pay their bills, but I’ve found that there is lots of angst about hurting workers. (Hmm…rather than go on anymore about this topic of small business motivators for safety, I think I’ll leave it for a separate post.) Back to the guide.

What is a real stand-out in the guide is the minimal use of the lazy adjectives like “suitable” and “appropriate”. We in OH&S-World use those mostly useless adjectives way too much in guidance material. The author of the guide avoids them like the plague. Grab yourself a free copy from ttp://tinyurl.com/obwzrg .

Col Finnie
col@finiohs.com
www.finiohs.com

Fearing the invisible – selling nanotechnology hazards

The community is not getting as concerned about nanotechnology as expected (or perhaps as needed). There is the occasional scare and the Australian unions have relaunched their campaign on the hazards of nanotechnology manufacturing. There have been several articles about the potential ecosystem damage of nanotechnology in our waterways. Frequently, it can be heard that nanotechnology is the new asbestos.

Nanotechnology is a new technology and all new things should be used with caution. It is odd that none of the nanotechnology protests seem to be gaining much traction.

Part of the problem is that nanotechnology is invisible and how do people become concerned about the invisible? This is a point of difference from the asbestos comparison. Asbestos was turned into asbestos products – from dust to roofing. But nanotechnology goes from invisible to items such as socks. The public see new improved versions of common items, nanotechnology is used in familiar items, but the public does not see the nanotechnology and therefore does not comprehend nanotechnology as a potential hazard.

It may be useful to jump back before asbestos to look for new communication techniques for warning consumers about the invisible.

In 1998 Nancy Tome published “The Gospel of Germs“. Tome looks at the slow realisation in the first half of last century by the public that germs and microbes exist and can cause harm. She is not interested in the germs themselves but how society accepted their existence and how they reacted. This reaction – improved hygiene, infection control, disinfectant, etc – can provide us with some clues as to how society embraces the invisible, particularly if the invisible can make us sick.

Nancy Tomes wrote the book in the time when AIDS was new. But since then SARS is new, Swine Flu is new and other pandemics will become new to a generation who have only known good health and good hygiene. Now we are creating invisible things that we know can have positive benefits but we don’t know the cost of the benefit.

It is perhaps time for the OHS lobbyists to take a page or two from the public health promotion manual (and Tome’s book) and begin to explain rather than warn. Nanotechnology is not asbestos and the comparison is unhelpful. The application of nanotechnology will be in far more products than was asbestos and the nanotechnology is smaller.

If the lobbyists can make the invisible visible then progress will be much quicker.

Kevin Jones

Groundwork for employee engagement

Safety professionals should be suspicious of many management trends. Over the last decade behavioural-based safety has been popular and more recently workplaces have been subjected to the application of amorphous concepts such as leadership and engagement. Many of these are dressing up old approaches to management in new jargon, some have little evidence to back up their claims.

At the end of April 2009 the Society for Industrial and Organizational Psychology (SIOP) identified limits to the application of employee engagement. A SIOP statement said

Study after study has shown that an engaged workforce is considered desirable in any organization and leads to greater productivity and profitability. In short, There seems to be no downside to employee engagement. However, Thomas Britt, an industrial-organizational psychology professor at Clemson University, cautions there are some limits to employee engagement that managers should consider.

Britt acknowledges that employees who are actively involved in the management and decision-making of their company provide greater productivity and profitability. In modern parlance, engagement is good. But he identifies several issues that should be considered.

“If [engaged workers] are not getting the resources they feel they need to perform at their best, their engagement may be diminished.”

So worker enthusiasm and initiative needs to be adequately supported.

Britt said performance could be restricted by

lack of budget and equipment support,

access to important information,

work overload,

unclear objectives and goals, and

assigning employees’ tasks that don’t fit their training.

SIOP said

Britt’s research shows engaged employees are likely to become frustrated and dissatisfied and may blame their supervisors if they do not have the systems and support necessary to be effective. Given the higher pro-activity and energy levels of engaged employees, this frustration could lead to turnover as they begin to look for more supportive work environments. “The ones who stay behind may well be the ones who just don’t care,” said Britt.

Work overload can lead directly to burnout. According to SIOP, Britt said

“highly motivated employees are willing to go beyond the call of duty to help the organization, but when temporary overload continues and they repeatedly fail to meet their own high expectations, their motivation becomes directed at locating other job possibilities, leaving the organization at risk of losing key talent.”

The impediments to an engaged workforce can often be missed in the enthusiasm of the engagement evangelists It is important not to dismiss the enthusiasm but to temper it so that any benefits are long term. For any new management approaches to work, there must be adequate groundwork so that the participants know the reasons for change, this will help the new approach succeed.

In short, business needs to acknowledge that consultation is a basis for improvement not a communication method of telling people about change. As SafetyAtWorkBlog has said consultation occurs in preparation for change as well as during and after. Thomas Britt and SIOP have provided excellent ideas of the areas of threat for an employee engagement program.

More information may be available at www.siop.org.

Kevin Jones

Category: communication

Radio interview on harmonisation of OHS law

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New Youth@Work website

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“Homecomings” safety ads reach the US

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Decency at work

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What a good safety management system looks like

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Fearing the invisible – selling nanotechnology hazards

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Groundwork for employee engagement

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