The benefits of advertising are notoriously difficult to quantify unless there is a specific product being promoted. Advertising about occupational health and safety (OHS) is usually measured in the level of awareness of the viewers with questions such as
- Are you aware of WorkSafe?
- What does WorkSafe do?
- When we mention WorkSafe to you, what do you think of?
But as with wellbeing initiatives, awareness does not always, some would say rarely, generate action; and action that affects real change.
Recently several Australian researchers looked at some of the existing studies around media campaigns on the prevention of
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Rail-related suicides are tragedies that ripple throughout society affecting families of the suicides as well as the train drivers, their families and their colleagues. Various strategies are being trialled but often the results of interventions are hard to quantify. At the annual conference of the 
Last week in 
The latest episode of Safety At Work Talks is a return to the sequence of interviews with Professor Sidney Dekker. In April 2017, Dekker published a book called 
Industrial manslaughter laws passed through the Queensland Parliament on October 12 2017. The debate about the laws on that day is an interesting read as it illustrates some of the thoughts about workplace safety in the minds of policy decision makers, business owners, industry associations, trade unions and safety advocates.
The Queensland Government is in the middle of a debate in Parliament and the media about the introduction of