It is common to use a self-commissioned survey to market one’s services but sometimes the evidence does not support some of the marketing statements. The latest survey by St John Ambulance is a good example of this.
According to St John Ambulance’s media release on 13 March 2013:
“Only 13 per cent of Australian workplaces know how to keep their employees safe according to new research released … by … St John Ambulance Australia.”
This is reworded in the report (page 2) as
“…only 13% of Australian businesses are compliant with the new [First Aid in the Workplace Code of Practice]’s requirements…”
The survey sample does not support the generalisations above. Continue reading “First aid marketing exercise requires analysis”