In early June 20915, the Rural Industries Research and Development Corporation (RIRDC) provided a case study of agricultural safety and the importance of safety culture – Raby Stud, part of Hassad Australia. The study shows great potential but the promotion of this case study would be more convincing if more OHS detail was available and if there was better coordination of its media.
RIRDC emphasised that:
“The injury rate is now close to zero at ‘Raby Stud’, near Warren in New South Wales, thanks to the attitude that ‘it won’t happen to me’ is simply not good enough to ensure everyone gets home safely to their families every night.”
Continue reading “Agricultural safety case study from Australia”

It is important to look at a major fault in communication strategies related to OHS. The mainstream media never covered workplace safety issues to the extent possible. OHS was almost always covered by the industrial relations reporter, if the newspaper had one. The tripartite nature of industrial relations (IR) negotiations – government, business, unions – provided the main sources for OHS content and OHS was always communicated in or with the IR context. Rarely was OHS seen to merit its own story.