The fact that quad bike use is dangerous needs a fresh communication strategy

Dr Tony Lower of the Australian Centre for Agricultural Health & Safety has released new information about deaths and injuries associated with quad bike use in Australia for 2011. His report lists media reports that

“There were at least 23 quad bike related fatalities and 56 major injuries, many of which are likely to be life‐changing…”

He also continues to keep pressure on the quad bike manufacturers:

“It is an absolute insult to quad bike users and particularly to those families that have lost loved ones in rollovers that the manufacturers and the Federal Chamber of Automotive Industries (FCAI) simply continue to defend the indefensible. There is an urgent need to address this issue through better design of the quad bikes themselves and also ensuring crush protection devices are fitted”

But the severity of the risk and potential consequences of using quad bikes is well established.  This article is going to look at a couple of other issues raised by Dr Lower’s media release (not yet available online) and the Media Monitors report. Continue reading “The fact that quad bike use is dangerous needs a fresh communication strategy”

New Workers’ Memorial announced for Australia

In May 2011, the Australian Government announced the development of a National Worker’s Memorial.  The winning design, selected by an independent jury from a competitive pool of 26 entries, was announced in Canberra this evening.

Workplace Relations Minister Bill Shorten announced that Architects Johnson Pilton Walker have been awarded the task.  In a media statement Shorten said that

 “The memorial will honour and pay tribute to all working Australians who have died as a result of work-related accidents, incidents and disease… It will also provide an important focal point for the national commemoration of Workers’ Memorial Day, recognised internationally on 28 April each year.” Continue reading “New Workers’ Memorial announced for Australia”

The Australian newspaper dismisses workplace deaths as “sickies”

Safe Work Australia has released two important statistical reports. One concerns the number of Work-Related Traumatic Injury Fatalities for 2009-10 and the other is called The Cost of Work-Related injury and Illness for Australian Employers, Workers and the Community: 2008-09 .

These reports have gained minimal mainstream media coverage. In a very short article The Australian newspaper preferred to focus on productivity clauses in workplace agreements following a departmental report, as is its choice, but, more significantly, the newspaper’s headline dismisses the report’s cost estimates on “work-related injuries, illnesses and deaths” as “sickies”.  The report on costs, from where The Australian drew its $A60 billion reference, includes an evaluation of the cost of workplace fatalities, defined in the report on page 18 as

“a work-related injury or disease, which results in death.”

It is enormously insulting that the newspaper includes workplace deaths in its disparaging headline “Workers’ sickies costing us $60bn”. Minister Bill Shorten states in his media release accompanying the reports that:

“Work-related injuries, illnesses and fatalities have a huge impact on Australian society. They can physically and mentally affect workers, colleagues, employers, families and the community. This latest research is evidence of the significant cost to Australia’s economy. Workplace safety is not just about avoiding human tragedy it is also about reducing economic cost for the nation.”

At a time when the Federal Workplace Relations Minister, Bill Shorten, is trying to bring some rigour and dignity to the issue of workplace safety, The Australian newspaper should be ashamed.

Kevin Jones

Australian union campaigns on mine safety using Pike River mother

Recently SafetyAtWorkBlog suggested the need for a new approach to OHS advertising. Around the same time the Construction Forestry Mining & Energy Union (CFMEU) launched the latest stage of its lobbying campaign against one of Australia’s largest mining companies, and a longtime target for unions, BHP BIlliton. This time the CFMEU connects the Pike River mining disaster with the safety performance of BHP Billiton; in some ways, an unfair connection.

Continue reading “Australian union campaigns on mine safety using Pike River mother”

A new approach to OHS advertisements is required in Australia

Workcover NSW should be supported in its new advertising campaign “Here to Help”.  Two ads are currently available on-line and are embedded below.  What is surprising is that OHS regulators still feel the need to create new awareness-raising campaigns rather than providing examples of the consequences of non-compliance.

It may be unfair to criticise an OHS regulator for an advertising campaign that raises the awareness of the need for safety, particularly if that ad is only the most visible element of a new enforcement strategy but it would be refreshing to see a different type of ad, one that speaks directly to business owners, with perhaps a similar one to workers.

What I see is an advertisement  similar to the famous Yul Brynner anti-smoking ad but with a script similar to this:

[Close up of head and shoulders of a businessman facing the camera.  Camera slowly pulls back as businessman speaks.] Continue reading “A new approach to OHS advertisements is required in Australia”

New OHS laws could change the management of quad bikes

Dr Tony Lower has written an opinion piece in the December 2011 edition of the Medical Journal of Australia (not available without a subscription however a related media release is) about farm safety.  One statistic he quotes says:

“In tractors, rollover fatalities have decreased by 60% after the introduction of regulations requiring compulsory rollover protection structures.”

The very successful introduction of rollover protection structures (ROPS) in Australia was given a major boost by OHS regulators offering substantial rebates for the fitting of ROPS on top of the regulatory requirements.  A safety “spoonful of sugar” as it were. Continue reading “New OHS laws could change the management of quad bikes”

Work-related suicide gains some fresh media recognition

On 4 November 2011, Victoria’s 7.30 program broadcast a heart-rending story about the suicide of a woman who, her mother believes, took this action after suffering chronic pain due a work-related incident and being given insufficient support from her employer and workers’ compensation bodies.  The story of Rebecca Wallis (spelling uncertain) apparently generated sufficient communication to the Australian Broadcast Corporation for 7.30 to undertake a follow-up and more broad look at the relationship between workers compensation and suicide.

One of the people interviewed in the 11 November 2011 program was John Bottomley of the Creative Ministries Network.  Bottomley has published several research reports on work-related deaths and suicides.  The figures he mentions in the report, that around 30% of the work-related suicides identified in his research had a “work injury or work-related mental illness” as a contributory factor, are included in the online publication from 2002, “Work Factors in Suicide“.  What is not mentioned is another statistic in his report:

“Nine people (8%) were on workers’ compensation when they committed suicide.” (page iii) Continue reading “Work-related suicide gains some fresh media recognition”

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