Category: media

Webinar audience and performance measurement

In mid-April 2017, Safe Work Australia (SWA) filmed its latest webinar at an inner-city hotel in Sydney on the theme of “Why big business needs to lead work health and safety”. SWA has established a strong place in the online safety media by providing unique information in a professional presentation.

I flew up to Sydney for the event as I had heard that SWA was looking for audience members.  There were a few familiar faces in the SWA team and they were excited about the filming. But it is very hard to determine just how successful this type of webinar is.  Performance statistics should be available but they are rarely shared.

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Blog in two “best of” lists

Over the last week SafetyAtWorkBlog has been included in two “best of” lists.  One, from smartcompany, is the second year in a row and the other is from a UK website that includes this blog in a list of over 70 health and safety blogs.  Readers are encouraged to look at the other blogs referenced in the articles as there are more start-ups every year both in Australia and elsewhere.  To those involved in the awards sites, many thanks.

Kevin Jones

Best Business Blogs 2017 – smartcompany

“Keeping workplace health and safety processes up to date is vital for your business, but it’s a complicated area that can sometimes be left as a secondary priority. Workplace consultant Kevin Jones continues to investigate key issues in the area in his Safety at Work blog and uses current events as a starting point for lessons for business owners. Topics covered over the past week include what effect the film Deepwater Horizon, which features the Gulf of Mexico oil spill, will have on public perceptions of health and safety.”

The 72 Top Health & Safety Blogs

“Run by Kevin Jones and based in Australia, it covers a wide range of workplace safety topics. The Australian insight is a true delight and there are topics on here that we rarely see anywhere else. It is obvious that Kevin has a wealth of knowledge on workplace safety and if you have a spare 20 minutes listen to his ‘Cabbage Salad and Safety podcast’”

 

Is the Deepwater Horizon movie good for safety?

This week Australia has been experiencing a safety roadshow built around the Deepwater Horizon movie and two guest speakers. The afternoon sessions have been well attended and the discussion fruitful but does the film improve the viewers’ understanding of safety or misrepresent it?

Continue reading “Is the Deepwater Horizon movie good for safety?”

Important changes to SafetyAtWorkBlog

Over the last 9 years SafetyAtWorkBlog has established a solid presence in the OHS online world.  It has gained international notice and awards and has a voice much larger than its pool of subscribers and followers. Occupational health and safety needed voices after years (decades?) of OHS professionals being overly cautious about expressing their well-informed opinions and creating debates and, sometimes, controversy.

Now it is time for the SafetyAtWorkBlog to take the next step in its sustainability.

Subscription

For the SafetyAtWorkBlog to continue to grow, a subscription model will be introduced from February 4 2017. For an annual subscription, followers will be able to access exclusive safety articles and interviews. Occasionally articles will be published for free but over 90% of content will be available only to subscribers. Continue reading “Important changes to SafetyAtWorkBlog”

SafetyAtWorkBlog’s top two articles for 2016

As 2016 comes to a close, I have dipped into the statistics and found the two SafetyAtWorkBlog articles that had the highest readership in 2016 were articles discussing the thoughts of Michael Tooma and Andrew Hopkins. Both of the articles were challenging – one of the existence or relevance of safety culture and the other about how occupational health and safety (OHS) is desperate for a change and struggling to start that change.

The statistics should not be surprising as both Tooma and Hopkins have a high recognition rate in the Australian OHS field and both have and international context – Hopkins through his analysis of industrial disasters and Tooma through his “safety differently” world tour. Continue reading “SafetyAtWorkBlog’s top two articles for 2016”

SafetyAtWorkBlog’s Christmas reading list

wss-book-pix004The media is full of lists of Christmas reading, usually in order to sell books.  Below is a selection of the safety-related books that are in my Summer reading pile. (No, I am not going to list the Batman comics or Star Trek books.  That would be embarrassing.)

Social Sensemaking

I first met Robert Sams at a book launch of one of the Rob Long’s books.  Sams’ approach to risk has some similarity to Long’s, which is acknowledged in the Forewards, but those who develop or apply a theory are often more interesting than those who created the theory. The the format of the book is a “reflective journal” also makes this nook more intriguing.  It is part diary, part blog, part journal but above all it is a journey of learning with the occasional epiphany. Continue reading “SafetyAtWorkBlog’s Christmas reading list”

Another safety magazine bites the dust

safety-solution-01On November 15, 2016, the NSCA Foundation (NSCAF) and Westwick-Farrow Media (WFM) announced a new publishing deal for one of Australia’s few remaining occupational health and safety (OHS) publications, National Safety. The media release was very upbeat about the change but the reality is that Australian OHS professionals and business operators will lose a free, hard-copy source of safety information, Safety Solutions.

National Safety magazine is a good magazine that, although long promoted as the journal of the NSCA Foundation, has a good reputation for independent and informative OHS articles and seems to have had a loyal readership amongst OHS professionals. There had been no hint that the magazine was “in trouble” or that a change was warranted. Safety Solutions has more of an advertorial approach and seems to appeal more to the small business owner and OHS professional who is more focused on the manufacturing industry sector. The magazine has existed since 2002 and has been a consistent presence. Continue reading “Another safety magazine bites the dust”

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