Australian marketer and communicator, Marie-Claire Ross, has moved from video to print with a new book called “Transform Your Safety Communication“. The book approaches safety communications from the marketing perspective and provides a terrific primer in how to write about workplace safety effectively.
Marie-Claire Ross writes that
“Too often, safety professionals are taught about compliance, but not the right skills to influence and engage others.” (page 12)
This is not a deficiency of just the OHS academia. Such a statement would equally apply to most professions. Commercial communication skills, those required other than for essays, assignments and theses, are rarely included in any curriculum other than journalism and marketing. As such, this book is likely to have benefits way beyond the safety profession. Continue reading “A bright new book on safety communications”
Many people, and OHS professionals, complain about the lack of research in Australia into occupational health and safety issues. Research is occurring but often this is inaccessible to companies, professionals and decision-makers due to unjustifiable costs for the articles and journals. Yet there is OHS research, of a type, that can be done by any company should they choose to do so – incident investigation.
There will be two areas of occupational health and safety attention in the early months of 2014 in Australia – workplace bullying laws and the 