young – Page 10 – SafetyAtWorkBlog

The “if you’re not sure, ask” campaign needs “if unsafe, fix”

WorkSafe Victoria has asked me in the past why I do not report on some of their successful activities and promotional campaigns. Recently WorkSafe Victoria has been running what appears to be a very successful safety campaign focusing on young workers. The campaign is called “if you’re not sure, ask“. The television and online advertisements again feature confronting workplace injuries but the significant difference in this case is that there is a social context about body image. This element of the campaign is very effective however, from the perspective of an old fart of a safety professional, the advertisements miss the role of the supervisor and the importance of a safe working environment.

Continue reading “The “if you’re not sure, ask” campaign needs “if unsafe, fix””

Nothing is more important than (safe) jobs

Richard Marles is a Federal Member of Australia’s Parliament and a former executive of the Australian Council of Trade Unions. He has produced an opinion piece that is doing the rounds of the Victorian media and is headed “Nothing is more important than jobs“. The 80 jobs to be created in the Corio electoral are important but nowhere in the article does Marles talk about creating safe jobs. This is a weakness in his argument and reflects the subconsciousness, and short memory, of many Australian governments. Continue reading “Nothing is more important than (safe) jobs”

Grandad’s safety rules remain relevant over 50 years later

A safety colleague showed me an old book about workplace safety that his father had found in a book sale. It’s called “Safety on the Job” and was produced by the Master Builders Association of Victoria “for free distribution to the Building Trade” around 1959. The cover mirrors the iconic Australian cartoon from 1933 by Stan Cross.

On the cover is a stamp saying “J Division”. J Division was part of Melbourne’s Pentridge Jail, the section for:

“Young Offenders Group – Later for long-term with record of good behavior”

The publication is not specifically designed for young workers but there is some excellent information, for the time, included on “standard crane whistles”, explosive power tools regulations and trenching.

Most intriguing is the chapter “Common Sense Suggestions for Managers, Supervisors, Foremen and Safety Officers, etc.” It is surprising how many of the suggestions remain relevant today. Perhaps the booklet was trying to generate common sense rather than reflecting it. Below are the first ten suggestions.

“When you make your daily rounds it is your job to make them a hazard-hunting inspection as well. Continue reading “Grandad’s safety rules remain relevant over 50 years later”

Momentum increases for tangible action on workplace bullying

According to the Canberra Times, a company board has been served with an improvement notice over inadequate attention to workplace bullying claims in a retirement home. The ABC television program, 7.30, has followed up workplace bullying claims aired earlier this month with a further case on 25 September 2012 with savage criticism of WorkSafe Victoria’s actions in the case.

The Australian Government has completed the public hearings of its Parliamentary Inquiry into workplace bullying. Bullying is everywhere but little seems to be happening to address the various elements and deficiencies of the regulatory system.

On 21 September 2012 the WorkSafe ACT Commissioner warned about inaction on workplace bullying:

“If bullying has not occurred, then a properly conducted investigation should find that… If, on the other hand, an independent investigation substantiates the allegations, then the employer will be in a position to act to protect their workers from any ongoing threat to their health and safety.” Continue reading “Momentum increases for tangible action on workplace bullying”

The need for safety stories

Many companies and organisations take in OHS graduates, often as part of a program of internships, but sometimes because they are “cheap” new starters. Whatever the process, graduates are hungry to learn but often they believe their profession started when they did. Increasingly there is an ignorance of history and this puts the graduates at a distinct disadvantage.

Graduates often are strong on theory and poor on the practical. This is understandable in some ways but graduates can be handicapped by not knowing what their older and more experienced work colleagues know. On the job training and instruction is often passed down but the stories are not and the history of safety seems passed over. Continue reading “The need for safety stories”

WorkSafe’s approach to marketing safety to teenagers revealed

Two articles in two days concerning OHS advertising may seem a little much but in 2008 Australia’s Advertising Standards Board (ASB) received complaints about one of the graphic ads used by WorkSafe Victoria at that time. WorkSafe had identified a need to shock teenagers about workplace risks but some television viewers found them disturbing.

young-workers-pix-004 — WorkSafe Young Workers Campaign

A couple of the complaints reflect some of the comments posted by readers to the SafetyAtWorkBlog.

“These ads may be appropriate for industrial oh&s training programs, but not for the general community, for whom they serve no purpose other than to shock and horrify.”

“I was injured at work were I lost my entire eye ball, I think work place safety is very important, to spread the word is vital, however the scene of burnt flesh is going to upset and remind people who were injured at work the horror they suffered, I know I can’t watch it, and I wasn’t burnt.”

The ASB Case Report includes details of focus group surveys undertaken by WorkSafe Victoria in developing the advertisements. These details illustrate some of the marketing thinking of WorkSafe. Continue reading “WorkSafe’s approach to marketing safety to teenagers revealed”

Safety posters about the reality of safety

Recently a colleague was asking why there was no reality in many of the workplace safety posters. Many countries are continuing with confronting campaigns or workplace injuries and fatalities but it is easy to suffer from graphic “fatigue” and a new approach is required. Part of this cycle has resulted in WorkSafe Victoria’s successful Homecomings campaign but even that campaign has a diminished impact, over time.

So I had a go at a couple of posters that I thought reflect the reality of workplace injuries and fatalities but also pack a punch. These posters were produced separately to any safety campaign and solely in response to my colleague’s comment.

I would welcome constructive criticism on these posters and their relevance to workplace safety.

I have also Mummy equivalents available and should add that these images have come from a photo library.

Kevin Jones

Category: young

The “if you’re not sure, ask” campaign needs “if unsafe, fix”

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Nothing is more important than (safe) jobs

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Grandad’s safety rules remain relevant over 50 years later

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Momentum increases for tangible action on workplace bullying

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The need for safety stories

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WorkSafe’s approach to marketing safety to teenagers revealed

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Safety posters about the reality of safety

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